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What can Hollywood teach us about our planet?
Date:4/3/2012

RIVERSIDE, Calif. Plants have a lot to teach us about how our planet works. Further, movies like the blockbuster film Avatar, in which plants play an important role, can inspire us to pay closer attention to them. What are some lessons that the movies can teach us about our planet's vegetation?

The public has an opportunity to find out on April 12, when Jodie Holt, a professor of plant physiology at the University of California, Riverside and the botanical consultant for Avatar, will give a free lecture on campus in which she will discuss what Hollywood can teach us about our planet.

Titled "Earth 101: What Hollywood Can Teach Us About Our Planet," the hour-long lecture will begin at 6 p.m. in Rooms D-E, University Extension Center (UNEX).

Doors open at 5:30 p.m. Seating is open. Parking at UNEX will be free for lecture attendees.

Holt shaped Sigourney Weaver's character as a botanist in Avatar and helped create and name plants for the film. She also provided textual details for the game products the film launched. Her involvement with the film and her subsequent outreach to the public helped raise awareness of botany and its importance in people's imagination.

"Opening minds about botany and the importance of plants is a particular passion of mine," Holt said. "Although I've taught botany at UCR for many years, working as the botanical consultant on Avatar provided an opportunity to reach a much broader audience millions globally. Clearly the media is a wonderful vehicle for bringing sci
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Contact: Iqbal Pittalwala
iqbal@ucr.edu
951-827-6050
University of California - Riverside
Source:Eurekalert

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