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Wendy Borow-Johnson to Join bioMETRX Board of Directors

JERICHO, N.Y., Nov. 19 /PRNewswire-FirstCall/ -- bioMETRX, Inc. (OTC Bulletin Board: BMRX) announced today that Wendy Borow-Johnson has joined the company as a Director.

Ms. Borow-Johnson just completed serving as the President of Healthy Living Channel and the Senior Vice President of The Networks Group of Turner Media Group, Inc. The Networks Group includes Healthy Living Channel, iShop, Beauty and Fashion, Men's Channel, Mall TV, Resorts and Residence TV, iDrive and America's Preview Network. She was responsible for overseeing programming, network development, and distribution and cross media marketing of lifestyle transactional networks. Prior to joining Turner Media Group, Inc., Ms. Borow- Johnson served on the Board of Directors of Brands Shopping Network, Inc. and was President of Television, securing 30 million cable and satellite homes and 25 name brand retailers for Brands Shopping Network. She was the President and Chief Executive Officer of RnetHealth Inc., a publicly traded company, and was the President and Chief Executive Officer of Recovery Television Network. She was also the first woman vice-president of the American Medical Association.

Ms. Borow-Johnson has been a consultant to over 15 major on line and media companies including ATT, Insight Digital Cable and AOL and has worked on Direct to Consumer advertising campaigns on more than 25 pharmaceutical and consumer packaged good products. She is a consultant to investment banking groups on media and emerging technology. She is a frequent speaker, talk show guest and expert on integrated advertising, transaction based media and communications.

"I am very excited to join the Board of Directors of bioMETRX, Inc. I have been involved in some aspects of the company as it grew from a development stage company to a market entry company with revenues. Now that the company's first product has been picked up by the world's largest home improvement retailer, some of its current efforts will now focus on developing name recognition in the media for the world's first premiere brand of finger- activated consumer products, the Master Lock smartTOUCH product line, as several new products are scheduled to hit the shelves over the next 6 months," noted Ms. Borow-Johnson. "Having had responsibility for numerous lifestyle products marketing on a variety of cable and network programs, I believe this new product line represents a welcomed change that will add significant value to consumers, both in security and convenience," said Ms. Borow-Johnson.

"We are pleased that one of America's most noted and effective media leaders has decided to join our board. We believe that through her knowledge of effective consumer communications, along with her years of top-level media experience, Ms. Borow-Johnson's efforts will have an immediate and substantial impact on the company," noted Mark Basile, Chairman and CEO of bioMETRX.

About bioMETRX, Inc.

bioMETRX, Inc. designs, develops and markets biometrics-based products to the consumer market under the common brand name -- smartTOUCH

For more information on bioMETRX and/or the company's smartTOUCH line of products including the Garage Door Opener, visit the Company website at

Safe Harbor Statement: This release may contain certain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release with respect to bioMETRX's business, financial condition or results of operations, as well as matters of timing and the prospective terms of any transaction described are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond bioMETRX's control with respect to market acceptance of their technology and/or products, whether financing will be available, the effect of the application of acquisition accounting policies as well as certain other risk factors which are and may be detailed from time to time in bioMETRX's filings with the Securities and Exchange Commission.

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