Navigation Links
Wellness and Innovation Key to New MVP Health Care Brand Identity
Date:4/30/2009

SCHENECTADY, N.Y., April 30 /PRNewswire/ -- MVP Health Care has introduced an updated brand identity that underscores the company's commitment to wellness and innovation.

MVP subsidiary Preferred Care, which combined with MVP Health Care in 2006, begins operating today under the MVP Health Care name. The change marks the completion of more than three years of work to create a new, stronger and more diversified health insurance competitor for New York State, Vermont and New Hampshire. That effort began with the combination of MVP Health Care and Rochester-based Preferred Care in January 2006.

"MVP Health Care operates in a broad geographic area -- across three states covering more than three quarters of a million members, and it makes sense to operate with the single brand identity," said David W. Oliker, MVP Health Care president and CEO. "MVP is growing in all of our regions and across all lines of business due to the fact that we are a much stronger company today, than we were three years ago," he said.

To reinforce and support the change in brand identity in the Rochester, N.Y. market, where Preferred Care is based, the company has produced a series of television ads that renew the company's commitment to wellness, youth sports, excellent customer service and strong relationships with health care providers. To view the spots on YouTube: http://www.youtube.com/user/MVPHealthCare.

MVP also introduced an updated logo that emphasizes the company's commitment to developing innovative products that emphasize wellness and health promotion.

"To develop a new logo that strongly communicates our 'live well' brand message and innovative spirit, we sought opinions and insights from customers across our service area," said Oliker.

Before deciding on the new logo, dozens of designs were reviewed and tested in focus groups of members, employers, providers and coworkers. Focus group participants said that the new logo communicates "wellness," "innovation," "a road of life," and a "path to better health."

"I am confident that the journey we began almost four years ago holds the promise of a bright future for MVP Health Care," Oliker concluded.

About MVP Health Care

Founded in 1983, MVP Health Care is a regional, not-for-profit health insurer based in Schenectady, N.Y. Through its operating subsidiaries, it provides fully insured and self-funded employer health benefits plans, dental insurance, and ancillary products, such as flexible-spending accounts, to 743,000 subscribers in New York State, Vermont and New Hampshire. For more information, visit: http://www.mvphealthcare.com/press/fact_sheet.html.

Editor's Note: The new MVP Health Care logo is available for download as a high-resolution file in all popular formats by following this link: http://www.mvphealthcare.com/press/logo_art.html.


'/>"/>
SOURCE MVP Health Care
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Pierces Walmart Wellness Center Program Wins Event Marketers 2009 Ex Award for Best Retailtainment Campaign
2. Saatchi & Saatchi Wellness Wins Creative Awards Honored At 20th Annual Manny Awards
3. Regence Partners With KING5 to Provide Health and Wellness Information on Broadcasters Web Site
4. The Tomato Products Wellness Council and SCAN Announce Winners for the Great Tomato Tip-Off Contest!
5. New Wellness(R) WellBars(R) Dog Snack Flavors Receive a Round of Paw-pplause
6. Companies Continue To Add Wellness Programs, Watson Wyatt/National Business Group On Health Survey Finds
7. AARP/Walgreens Wellness Tour to Provide Free Health Screenings and Services
8. Top Medical and Dental Team Opens Groton Wellness Medical Center in Groton, MA
9. Lifeclinic Names New Executive Vice President as its Presence in Non-Retail Wellness Sector Grows
10. Health Secretary Recognizes Wellness Initiatives in Luzerne County During National Public Health Week
11. Health and Wellness Partners, Inc., a Wholly Owned Subsidiary of Zealous Inc., is Awarded the Exclusive California Distribution Rights for RockHard Weekend!!!
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... (PRWEB) , ... June 27, 2016 , ... ... for mental health professionals, announced today its affiliation with Tennessee Counseling Association. ... solutions to the network of the Tennessee Counseling Association, adding exclusive benefits and ...
(Date:6/26/2016)... ... June 27, 2016 , ... Quality metrics are proliferating in cancer care, and ... in the eye of the beholder, according to experts who offered insights and commentary ... of Managed Care. For the full issue, click here . , For the ...
(Date:6/26/2016)... (PRWEB) , ... June 26, 2016 , ... Brent Kasmer, a legally blind and certified ... be personalized through a fitness app. The fitness app plans to fix the two major ... only offer a one size fits all type program , They don’t eliminate ...
(Date:6/25/2016)... ... 25, 2016 , ... The temporary closing of Bruton Memorial Library on June 21 due to ... a new, often overlooked aspect of head lice: the parasite’s ability to live away from ... common occurrence, but a necessary one in the event that lice have simply gotten out ...
(Date:6/25/2016)... ... June 25, 2016 , ... ... recover from injury. Recently, he has implemented orthobiologic procedures as a method for ... is one of the first doctors to perform the treatment. Orthobiologics are substances ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... , June 26, 2016 ... care operating models within the health care industry is ... financial efficiency , Deloitte offers a suite of ... business issues impacting efficient cost optimization: labor resource analysis, ... These services facilitate better outcomes and better economics ...
(Date:6/24/2016)... Mass. , June 24, 2016   ... Spaulding Rehabilitation Network,s Dean Center for Tick ... Physical Medicine and Rehabilitation, MIT Hacking Medicine, University ... for Innovation, today announced the five finalists of ... for Lyme disease.  More than 100 scientists, clinicians, ...
(Date:6/24/2016)... BEIJING , June 24, 2016 Dehaier ... or the "Company"), which develops, markets and sells medical ... China , signed a strategic cooperation agreement with ... as "Hongyuan Supply Chain") on June 20, 2016, to ... Under the strategic cooperation agreement, Dehaier will leverage Hongyuan ...
Breaking Medicine Technology: