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Wellness Initiative for 2008 Tour de Georgia Presented by AT&T Led by New Partnership With Blue Cross and Blue Shield of Georgia
Date:3/13/2008

s. With our emphasis on promoting healthy lifestyles through exercise, like cycling, it is great to have them as a new Tour partner. In particular, we appreciate Blue Cross and Blue Shield of Georgia for joining our initiative to promote good health and exercise to elementary students. A special educational booklet, using cycling to illustrate curriculum topics, will be available this spring," said Lt. Governor Casey Cagle, who serves as the chairman for Tour de Georgia Foundation, a 501 c3 organization that owns the cycling event.

Additionally, BCBSGA will have an interactive health display at all finish lines of the Tour de Georgia presented by AT&T in the Health & Wellness Expo. Branded signage will be placed along the course, including a large inflatable archway on each stage near the finish to mark one kilometer to go for the racers.

Blue Cross and Blue Shield of Georgia has consistently served the health care needs of Georgians since the 1930's. Known for its stability and endurance in an ever-changing and challenging marketplace, the Georgia Blue plan is a trusted health care leader throughout the state. Blue Cross and Blue Shield of Georgia together with its branded affiliates provide health care services to more than 3.3 million members.

ABOUT BLUE CROSS BLUE SHIELD OF GEORGIA

Blue Cross Blue Shield of Georgia is an independent licensee of the Blue Cross and Blue Shield Association and is an operating subsidiary of WellPoint Inc., the largest publicly traded commercial health benefits company in terms of membership in the United States, and an independent licensee of the Blue Cross Blue Shield Association which serves its members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as Blue Cross Blue Shield in 10 New York City metropolitan counties a
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SOURCE Blue Cross and Blue Shield of Georgia
Copyright©2008 PR Newswire.
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