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WellPoint's Dr. Alan Rosenberg to Address Industry's Top Medical Technology Conference

Vice President of Medical Policy Will Discuss New Paradigm for Health Plan


INDIANAPOLIS, Sept. 22 /PRNewswire/ -- WellPoint, Inc., the nation's largest health benefits company, today announced Dr. Alan Rosenberg's participation at AdvaMed 2008, one of the medical technology industry's premier conferences. Dr. Rosenberg, vice president of Medical Policy, Technology Assessment and Credentialing Programs for WellPoint, will participate on a panel discussion that will focus on increasing collaborative efforts between health plans and manufacturers to help improve health outcomes and lower medical costs through medical technology innovation.

The panel, "A New Paradigm: Development of Partnerships with Private Health Plans," will feature employer, provider, manufacturer and health plan representatives from organizations including WellPoint, Emblem Health, Becton, Dickinson and Company, Presscott Associates, and Stryker Orthopaedics. Dr. Rosenberg will offer insight into how health plans evaluate collaborative opportunities.

In its second year, AdvaMed is expected to draw more than 1,400 senior level business executives, policy-makers, media, financiers and service providers from 500 companies, 35 states and 25 countries around the world. Conference programming offers a variety of workshops and panel discussions on subjects such as compliance learning and training, intellectual property, global market opportunities, corporate finance, public policy, emerging company issues, product innovation and the value of medical technology.

Dr. Rosenberg received his undergraduate training from Columbia University in New York and received his medical degree from New York University Medical School. He completed his residency in Internal Medicine at the University of Chicago's Michael Reese Hospital.

A Fellow of the Institute of Medicine of Chicago, Dr. Rosenberg serves as a Board Member of the American Association of Preferred Provider Organizations (AAPPO), member of the Blue Cross Association TEC Medical Advisory Panel and Medical Policy Panel, several America's Health Insurance Plan (AHIP) committees, and the Agency for Healthcare Research and Quality Effective Healthcare Program Stakeholder Group.

About WellPoint, Inc.

WellPoint's mission is to improve the lives of the people it serves and the health of its communities. WellPoint, Inc. is the largest health benefits company in terms of commercial membership in the United States. Through its nationwide networks, the company delivers a number of leading health benefit solutions through a broad portfolio of integrated health care plans and related services, along with a wide range of specialty products such as life and disability insurance benefits, pharmacy benefit management, dental, vision, behavioral health benefit services, as well as long term care insurance and flexible spending accounts. Headquartered in Indianapolis, Indiana, WellPoint is an independent licensee of the Blue Cross and Blue Shield Association and serves its members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as Blue Cross Blue Shield in 10 New York City metropolitan and surrounding counties and as Blue Cross or Blue Cross Blue Shield in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), Wisconsin; and through UniCare. Additional information about WellPoint is available at

About AdvaMed

AdvaMed's member companies produce the medical devices, diagnostic products and health information systems that are transforming health care through earlier disease detection, less invasive procedures and more effective treatments. Our members produce nearly 90 percent of the health care technology purchased annually in the United States and more than 50 percent purchased annually around the world. AdvaMed members range from the largest to the smallest medical technology innovators and companies.

SOURCE WellPoint, Inc.
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