WellPoint Collaborates with RedBrick Health to Create Integrated, Behavior-Based Wellness and Incentive...(As an independent licensee of the Blue C...),Health

Date:8/19/2009

As an independent licensee of the Blue Cross and Blue Shield Association, WellPoint serves members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri(excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as the Blue Cross Blue Shield licensee in 10 New York City metropolitan and surrounding counties and as the Blue Cross or Blue Cross Blue Shield licensee in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), and Wisconsin. In a majority of these services areas, WellPoint does business as Anthem Blue Cross, Anthem Blue Cross Blue Shield or Empire Blue Cross Blue Shield (in the New York service areas). WellPoint also serves customers throughout the country as UniCare. Additional information about WellPoint is available at www.wellpoint.com.

About RedBrick Health

RedBrick Health works with large, self-insured employers and their employees, as well as progressive health plans, to create healthier workforces. RedBrick Health is not an insurance company, but instead provides its clients and partners a fully integrated Health Earnings(TM) System that replaces or significantly optimizes traditional health and wellness programs. RedBrick's Health Earnings system uniquely links individual health financing with personalized health programs and advocacy services. As a result, employers can fairly and responsibly limit their financial health liability through increased employee accountability; employees can actively engage in healthy behaviors and earn all the rewards of better health, including lower insurance premiums.
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SOURCE WellPoint, Inc. Copyright©2009 PR Newswire. All rights reserved

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