WellPoint Collaborates with RedBrick Health to Create Integrated, Behavior-Based Wellness and Incentive...(care value through innovative industry-l...),Health

"Our relationship with WellPoint reflects the shared dedication our two organizations have for affecting meaningful change in health care," said Kyle Rolfing, CEO for RedBrick Health. "We're excited to open our Health Earnings model and technology to a new channel."

Working together, WellPoint and RedBrick Health directly aim to address two prevalent market realities:

• Large employers nationwide spend on average $9,600 per employee in annual health care benefits. Source: Towers Perrin 2009 Health Care Cost Survey
• 50 to 70 percent of health care costs result from poor lifestyle habits and avoidable behaviors. Source: U.S. Department of Health and Human Services, Health Data 2006
  

"As more and more employers struggle with shouldering the cost of care for employees and their families, it becomes vital that we offer our customers solutions that focus on reducing health risks and lowering costs in areas employees can control," added Lewis. "This upcoming pilot further demonstrates how the private market can lead the way in giving individuals the relevant information they need and a benefit design they can trust that together produce the greatest value and positive impact on their health."

About WellPoint, Inc.

WellPoint works to simplify the connection between Health, Care and Value. We help to improve the health of our communities, deliver better care to members, and provide greater value to our customers and shareholders. WellPoint is the nation's largest health benefits company, with approximately 34 million members in its affiliated health plans.
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