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WellPoint Collaborates with RedBrick Health to Create Integrated, Behavior-Based Wellness and Incentives Programs
Date:8/19/2009

INDIANAPOLIS and MINNEAPOLIS, Aug. 19 /PRNewswire/ -- WellPoint, Inc. (NYSE: WLP), the nation's leading health benefits provider, and RedBrick Health, the Health Earnings(TM) company, today announced the two parties have entered into a strategic collaboration to create a new, behavior-based wellness and incentive program for WellPoint's affiliated health plans' large employers and health plan customers.

Through an upcoming pilot initiative, WellPoint plans to integrate customized solutions from RedBrick's Health Earnings System with its health and wellness programs to optimize employee engagement, enhance program personalization, and link financial rewards to healthy behaviors. The collaboration with RedBrick Health highlights WellPoint's commitment to simplifying the connection between health, care, and value, by promoting value-based health care tailored to the unique financial and health needs of each member.

"Three-quarters of the $2.3 trillion we spend on health care in America is due to chronic disease. At WellPoint, we believe a stronger focus on prevention through effective health and wellness programs can make a difference in helping people adopt healthier lifestyles and use their health care dollars more wisely," said Dijuana Lewis, president and chief executive officer of WellPoint's Comprehensive Health Solutions business unit.

"The purpose of WellPoint's collaboration with RedBrick Health is to enable two strong companies to provide WellPoint health plan customers with even greater health
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SOURCE WellPoint, Inc.
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