Navigation Links
WellPoint Appoints Krista A. Bowers as President of Senior Business
Date:8/4/2008

INDIANAPOLIS, Aug. 4 /PRNewswire/ -- WellPoint, Inc. (NYSE: WLP) today announced the appointment of Krista A. Bowers as president of its Senior Business and Consumer Business marketing, effective immediately.

In her new role, Bowers will be responsible for leading WellPoint's Medicare business division and Consumer Business marketing.

"WellPoint is very fortunate to benefit from the unique knowledge of Medicare and marketing that Krista brings to our Senior Business," said Brian Sassi, president and chief executive officer of WellPoint's Consumer Business Unit. "Krista's intimate knowledge of our industry, all lines of the Senior business, and her proven ability to create marketing campaigns and products that connect with consumers will help WellPoint and its affiliated companies continue to offer products and services that meet the needs of the diverse and rapidly growing senior population."

Prior to returning to WellPoint earlier this year as senior vice president of marketing for the company's Consumer Businesses, Bowers was Medicare officer, Western region, for Health Net. In this role, Bowers was responsible for the company's Medicare line of business as well as national Medicare marketing. Previously, Krista was VP of Marketing for Health Net.

From 1997 to 2003 Bowers served as staff vice president, Communications, for WellPoint, where she was responsible for all sales and marketing communications planning, development and production for WellPoint's California subsidiary. During this period Bowers won numerous company honors for developing programs and initiatives that helped increase market share, and enhanced the brand by connecting with consumers.

Prior to lending her marketing expertise to the health care industry, Bowers was an account director for McCann-Erickson in Singapore, where she led the Coca-Cola account team for Singapore and Malaysia, and also delivered integrated marketing campaigns for Cathay Pacific Airways in Los Angeles.

WellPoint's Senior Business has had the privilege and responsibility of serving the health benefit needs of more than 2.7 million senior and disabled Americans every day. WellPoint is the second largest provider of Medicare Supplement Insurance in the nation and a leading provider of Medicare Advantage and Part D prescription drug benefits. WellPoint and its affiliated companies offer a broad portfolio of products designed to meet the needs of today's Medicare beneficiaries.

About WellPoint, Inc.

WellPoint, Inc. is the largest health benefits company in terms of medical membership in the United States. WellPoint is an independent licensee of the Blue Cross and Blue Shield Association and serves its members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as Empire Blue Cross Blue Shield in 10 New York City metropolitan and surrounding counties and as Empire Blue Cross or Empire Blue Cross Blue Shield in selected upstate counties only), Ohio, Virginia (excluding the city of Fairfax, the town of Vienna and the area east of State Route 123.), Wisconsin; and through UniCare. Additional information about WellPoint is available at http://www.wellpoint.com.


'/>"/>
SOURCE WellPoint, Inc.
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. WellPoint Foundation Awards $2.5 Million Grant to The CoverMe Foundation
2. WellPoint Partners With CareNex Health Services to Expand Its Neonatal Intensive Care Services Program
3. WellPoint Web Sites Receive Six World Wide Web Health Awards
4. WellPoint Appoints Raj G. Bal as President of Individual Business
5. WellPoint Launches and Expands Maternity Depression Program
6. WellPoint Announces Appearance at Upcoming Conference
7. WellPoint Announces Realignment of Operations, Technology and Government Services Unit
8. WellPoint NextRx Announces New Agreement With Blue Cross of Idaho
9. WellPoint Wins Medicare Administrative Contract Worth up to $323 Million
10. BlueCross BlueShield of South Carolina and WellPoint Affiliate Receive State Approval for Ten South Carolina Counties
11. WellPoint Announces Acquisition of DeCare Dental
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... ... ... PawPaws brand pet supplements owned by Whole Health Supply is ... of felines. The formula is all-natural and is made from Chinese herbs that have ... Kidney Support Supplement Soft Chews are Astragalus Root Extract and Rehmannia Root Extract ...
(Date:6/25/2016)... ... ... Austin residents seeking Mohs surgery services, can now turn to Dr. Jessica ... Peckham for medical and surgical dermatology. , Dr. Dorsey brings specialization to include Mohs ... Mohs Micrographic Surgery completed by Dr. Dorsey was under the direction of Glenn Goldstein, ...
(Date:6/25/2016)... ... ... As a lifelong Southern Californian, Dr. Omkar Marathe earned his Bachelors in ... School of Medicine at UCLA. He trained in Internal Medicine at Scripps Green Hospital ... at the UCLA-Olive View-Cedars Sinai program where he had the opportunity to train in ...
(Date:6/24/2016)... Los Angeles, CA (PRWEB) , ... June 24, 2016 , ... ... plastic surgery procedures that most people are unfamiliar with. The article goes on to ... known procedures, but also many of these less common operations such as calf and ...
(Date:6/24/2016)... ... June 24, 2016 , ... The ... in Dallas that it will receive two significant new grants to support its ... PHA marked its 25th anniversary by recognizing patients, medical professionals and scientists for ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... , June 23, 2016 ... CAPR ), a biotechnology company focused on ... today announced that patient enrollment in its ongoing ... Duchenne) has exceeded 50% of its 24-patient target. ... in the third quarter of 2016, and to ...
(Date:6/23/2016)... June 23, 2016 , , ... July 7, 2016 , , , , LOCATION: , , ... , , , EXPERT PANELISTS:  , , , Frost & ... Analyst, Christi Bird; Senior Industry Analyst, Divyaa Ravishankar and Unmesh Lal, ... The global pharmaceutical industry is witnessing an exceptional era. Several new ...
(Date:6/23/2016)... June 23, 2016 Revolutionary technology ... Oticon , industry leaders in advanced audiology and ... Oticon Opn ™, the world,s first internet connected ... for IoT devices.      (Photo: http://photos.prnewswire.com/prnh/20160622/382240 ... a number of ,world firsts,: , TwinLink™ ...
Breaking Medicine Technology: