INDIANAPOLIS, Aug. 4 /PRNewswire/ -- WellPoint, Inc. (NYSE: WLP) today announced the appointment of Krista A. Bowers as president of its Senior Business and Consumer Business marketing, effective immediately.
In her new role, Bowers will be responsible for leading WellPoint's Medicare business division and Consumer Business marketing.
"WellPoint is very fortunate to benefit from the unique knowledge of Medicare and marketing that Krista brings to our Senior Business," said Brian Sassi, president and chief executive officer of WellPoint's Consumer Business Unit. "Krista's intimate knowledge of our industry, all lines of the Senior business, and her proven ability to create marketing campaigns and products that connect with consumers will help WellPoint and its affiliated companies continue to offer products and services that meet the needs of the diverse and rapidly growing senior population."
Prior to returning to WellPoint earlier this year as senior vice president of marketing for the company's Consumer Businesses, Bowers was Medicare officer, Western region, for Health Net. In this role, Bowers was responsible for the company's Medicare line of business as well as national Medicare marketing. Previously, Krista was VP of Marketing for Health Net.
From 1997 to 2003 Bowers served as staff vice president, Communications, for WellPoint, where she was responsible for all sales and marketing communications planning, development and production for WellPoint's California subsidiary. During this period Bowers won numerous company honors for developing programs and initiatives that helped increase market share, and enhanced the brand by connecting with consumers.
Prior to lending her marketing expertise to the h
|SOURCE WellPoint, Inc.|
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