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WellPoint Announces Consumer Innovation Opportunity

Company looks to further innovation efforts through Consumer Innovation


INDIANAPOLIS, Jan. 10 /PRNewswire-FirstCall/ -- WellPoint, Inc. (NYSE: WLP) is accepting applications for its first Consumer Innovation Event. The event complements WellPoint's ongoing innovation partnership efforts by providing an accelerated process for identifying and piloting innovative programs and services.

"The health benefits industry is moving toward consumer-focused products and processes," said Chad Pomeroy, WellPoint's Vice President of Consumer Innovation. "As the nation's largest health benefits company, we are committed to being the leader in the development of innovative products and services to help members in WellPoint's health plans manage their health while reining in health care costs and reducing the complexity of the health care system."

The Consumer Innovation Event is sponsored by WellPoint's Consumer Innovation Group and will include a wide-ranging, cross-functional team of WellPoint corporate leaders. Attendees will have the opportunity to present ideas and programs that offer tangible benefits to consumers. Ideas and approaches that specifically address the following are sought:

-- Consumer education and engagement

-- Improving the efficiency of health care delivery and administration

-- Payer, provider and consumer relationships

"Through this event, our goal is to identify at least one organization as a potential partner for an in-market pilot program," Pomeroy said, adding, "There are hundreds of small companies implementing innovative, new health care solutions for consumers today. Through a collaborative partnership, we will be able to leverage WellPoint's strengths with these solutions to impact a broader base of consumers more quickly."

Those interested in participating need to complete and submit an application. All applications will be screened and the top submissions will receive an invitation to attend the Consumer Innovation Event in March 2008. Companies selected to participate will be notified beginning in late January. Event invitees will have 30 minutes to present, followed by a 15-minute question and answer session.

To request an application to attend the event, a company may send an e- mail request to with a subject header of "Application Request". Include contact information including company name, point of contact, address and phone number.

About WellPoint, Inc.

WellPoint's mission is to improve the lives of the people it serves and the health of its communities. WellPoint, Inc. is the largest health benefits company in terms of commercial membership in the United States. Through its nationwide networks, the company delivers a number of leading health benefit solutions through a broad portfolio of integrated health care plans and related services, along with a wide range of specialty products such as life and disability insurance benefits, pharmacy benefit management, dental, vision, behavioral health benefit services, as well as long term care insurance and flexible spending accounts. Headquartered in Indianapolis, Indiana, WellPoint is an independent licensee of the Blue Cross and Blue Shield Association and serves its members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as Empire Blue Cross Blue Shield in 10 New York City metropolitan and surrounding counties and as Empire Blue Cross or Empire Blue Cross Blue Shield in selected upstate counties only), Ohio, Virginia (excluding the city of Fairfax, the town of Vienna and the area east of State Route 123.), Wisconsin; and through UniCare. Additional information about WellPoint is available at

SOURCE WellPoint, Inc.
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