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WellPoint Announces Consumer Innovation Opportunity
Date:1/10/2008

Company looks to further innovation efforts through Consumer Innovation

Event

INDIANAPOLIS, Jan. 10 /PRNewswire-FirstCall/ -- WellPoint, Inc. (NYSE: WLP) is accepting applications for its first Consumer Innovation Event. The event complements WellPoint's ongoing innovation partnership efforts by providing an accelerated process for identifying and piloting innovative programs and services.

"The health benefits industry is moving toward consumer-focused products and processes," said Chad Pomeroy, WellPoint's Vice President of Consumer Innovation. "As the nation's largest health benefits company, we are committed to being the leader in the development of innovative products and services to help members in WellPoint's health plans manage their health while reining in health care costs and reducing the complexity of the health care system."

The Consumer Innovation Event is sponsored by WellPoint's Consumer Innovation Group and will include a wide-ranging, cross-functional team of WellPoint corporate leaders. Attendees will have the opportunity to present ideas and programs that offer tangible benefits to consumers. Ideas and approaches that specifically address the following are sought:

-- Consumer education and engagement

-- Improving the efficiency of health care delivery and administration

-- Payer, provider and consumer relationships

"Through this event, our goal is to identify at least one organization as a potential partner for an in-market pilot program," Pomeroy said, adding, "There are hundreds of small companies implementing innovative, new health care solutions for consumers today. Through a collaborative partnership, we will be able to leverage WellPoint's strengths with these solutions to impact a broader base of consumers more quickly."

Those interested in participating need to complete and submit an application. All applications will be screened and t
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SOURCE WellPoint, Inc.
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