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WellPoint, BCBSA, Blue Cross Blue Shield of Florida and HCSC Collaborate to Expand Access to Health Care Cost Information
Date:7/30/2009

. In addition, the cost ranges are facility-specific so members can compare the differences in cost between area facilities. Ranges of health care cost information will initially be rolled out on a limited basis in each of these states.

"In today's retail environment, consumers are becoming more involved in managing their health care - that is not easy in a complex system," said Craig Thomas, chief marketing officer of Blue Cross and Blue Shield of Florida. "Providing detailed cost and quality information through Care Comparison and our full service contact points allows us to partner with our members and providers to help them make effective and cost-efficient decisions. We feel this type of service and information is essential to the future of our nation's health care system."

Additionally, the Blue Cross and Blue Shield Association (BCBSA) has selected Care Comparison as its platform for a national transparency solution for all Blue Plans. BCBSA will use the treatment categories and cost methodology as the core component for its consumer-facing online cost estimation tool.

"Our adoption of Care Comparison as the Blues' system-wide methodology for provider data transparency is our latest effort to give our customers the information they need to make the best health care decisions," Scott Serota, President and CEO of BCBSA, said. BCBSA will continue to refine and enhance the transparency tool under the guidance of the Care Comparison Steering Committee, which will include representatives from Blue plans across the country.

This arrangement enables BCBSA, WellPoint's affiliated health plans and other Blue plans to continue to work with physicians and facilities to provide members with meaningful health care cost data. In turn, members can make more informed choices about their health and health care spending. The tool will be customized to reflect the local ownership and health plan in each
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SOURCE WellPoint, Inc.
Copyright©2009 PR Newswire.
All rights reserved

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