Navigation Links
WeissComm Group Acquires Strategic Branding Firm ODA and Enters Alliance With Patient-Focused Health Advocacy Strategies to Diversify Business and Expand Offerings
Date:1/12/2009

NEW YORK and SAN FRANCISCO, Jan. 12 /PRNewswire/ -- WeissComm Group, the parent company of WeissComm Partners, the largest independent communications agency focused exclusively on the healthcare industry, and Invigorate Communications, an agency focused on helping companies build health-based brands, today announced the acquisition of ODA, an innovative creative services agency that works with healthcare and technology companies to cultivate unique brands that resonate and inspire.

WeissComm also established a strategic alliance with Health Advocacy Strategies (HAS), a patient testimonial company that harnesses the power of an individual's health experience into action in disease and product awareness activities.

"The ODA acquisition and HAS strategic alliance are key components of our strategy to become a diversified, decentralized media company offering a wide range of services to our clients on a global scale," said Jim Weiss, chairman and CEO of WeissComm Group. "Branding, positioning, design, digital strategy and patient communications are integral components of any forward-thinking healthcare company's marketing and communications efforts. By building on our established corporate, product marketing and investor communications expertise and providing a broader range of complementary services, we can help clients reach customers and patients with maximum impact in a rapidly changing healthcare business environment."

ODA's culture and approach match WeissComm's no-nonsense delivery of high-quality results and service. Its nearly 20 professionals combine solid strategic understanding with strong creative talent to develop unique brands that extend across a variety of marketing channels. ODA has the broad-based capabilities of larger advertising agencies, while providing the freshness, vibrancy and attention to detail found in boutique design firms. The agency's services include brand development; corporate identity and business systems; print collateral, including sales and marketing brochures, annual reports, sales meeting booth panels and promotional materials; advertising; and interactive, including full-service website development and optimization.

"Joining the WeissComm Group is a natural evolution of the productive and synergistic partnership we have developed working on mutual client business," said Paulo Simas, principal and creative director of ODA. "This move gives us immediate global reach, an integrated public relations offering, enhanced infrastructure support, and an expanded client network that positions us to achieve exponential growth individually and together."

HAS (www.hastrategies.com) is based in Seattle and is run by its founder Robin Shapiro, a 20-year healthcare and biopharmaceutical industry veteran specializing in direct-to-patient communications and marketing. The company works with industry-leading biotech, pharmaceutical and healthcare organizations to identify, qualify and mobilize individuals who want to share their health success experiences to inspire, educate and motivate others to take control of their own disease.

About WeissComm Group

WeissComm Group is a media services company focused on the corporate and product marketing and communications needs of leading healthcare companies. It is the parent company of WeissComm Partners, the largest independent communications agency focused exclusively on the healthcare industry; Invigorate Communications, an agency focused on helping companies build health-based brands; and ODA, an innovative creative services agency that works with healthcare and technology companies to cultivate unique brands that resonate and inspire.

Serving clients globally with offices in San Francisco, New York, Chicago, Washington, D.C. and London, WeissComm Group's seasoned professionals specialize in branding, design, digital and traditional marketing, corporate and product PR, media, investor and advocacy relations, clinical trial recruitment and grassroots direct-to-patient communications programs. For more information, please visit www.wcpglobal.com, www.invigoratepr.com and www.odasf.com.


'/>"/>
SOURCE WeissComm Group
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. WeissComm Partners Ranks Among Top 5 Best U.S. Midsize PR Agencies to Work For
2. WeissComm Partners Named Healthcare Agency of the Year
3. WeissComm Partners Promotes Diane Weiser to President and Chief Operating Officer
4. WeissComm Partners Names Tom Jones Managing Director to Deepen Global Product Communications Offering
5. WeissComm Partners Makes 10 New Hires as It Wins New Accounts and Grows Existing Business
6. AMERIGROUP to Establish Public Policy Institute
7. AMERIGROUP Community Care of Ohio Awarded New Health Plan Accreditation From NCQA
8. TransMedia Group Retained by Renowned Plastic Surgeon Dr. Jeffrey Lagrasso to Share Beauty Trends, Warnings and Medical Perspective Previously Limited to the Rich and Famous
9. Linwood Group Setting Price Benchmark for Alcohol Rehab
10. Gerson Lehrman Group Partners With AdvaMed for Survey on Medical Device Industry
11. Miller Joins Siemens IT Solutions and Services as V.P. of Healthcare Industry Group
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... June 25, 2016 , ... The temporary closing of Bruton Memorial Library on June 21 due ... up a new, often overlooked aspect of head lice: the parasite’s ability to live away ... a common occurrence, but a necessary one in the event that lice have simply gotten ...
(Date:6/25/2016)... ... June 25, 2016 , ... Dr. Calvin Johnson ... Recently, he has implemented orthobiologic procedures as a method for treating his patients. ... the first doctors to perform the treatment. Orthobiologics are substances that orthopaedic surgeons ...
(Date:6/24/2016)... ... June 24, 2016 , ... Those who have experienced traumatic events may ... to unhealthy avenues, such as drug or alcohol abuse, as a coping mechanism. To ... for healthy coping following a traumatic event. , Trauma sufferers tend to feel a ...
(Date:6/24/2016)... ... ... Global law firm Greenberg Traurig, P.A. announced that 20 Florida attorneys are ... for this recognition are considered among the top 2 percent of lawyers practicing within ... of this year’s Legal Elite Hall of Fame: Miami Shareholders Mark D. Bloom, ...
(Date:6/24/2016)... ... 2016 , ... People across the U.S. are sharpening their pencils and honing ... contest in which patients and their families pay tribute to a genetic counselor by ... Society of Genetic Counselors (NSGC) Annual Education Conference (AEC) this September. , In ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... -- Revolutionary technology includes multi-speaker listening to ... leaders in advanced audiology and hearing aid technology, has ... the world,s first internet connected hearing aid that opens ...      (Photo: http://photos.prnewswire.com/prnh/20160622/382240 ) , ... firsts,: , TwinLink™ - the first dual ...
(Date:6/23/2016)... , June 23, 2016 The vast majority ... outpatient dialysis facility.  Treatments are usually 3 times a ... per visit, including travel time, equipment preparation and wait ... but especially grueling for patients who are elderly and ... skilled nursing and rehabilitation centers for some duration of ...
(Date:6/23/2016)... FRANKLIN, Tenn. , June 23, 2016 ... for automating, integrating and transforming the patient ... launch of several innovative new products and ... depth of its revenue cycle offerings. These ... establish more efficient workflows, remain compliant in ...
Breaking Medicine Technology: