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WeissComm Group Acquires Common Sense Media Group, Appoints Founder Bob Pearson Chief Technology and Media Officer to Help Clients Evaluate and Optimize Social Media
Date:5/27/2009

AUSTIN, Texas and SAN FRANCISCO, May 27 /PRNewswire/ -- WeissComm Group today announced the acquisition of Common Sense Media Group, a social media consulting company founded by Bob Pearson, who will become WeissComm's Chief Technology and Media Officer. WeissComm also announced that it has signed a strategic alliance with Rule 13, a firm focused on social media education, research and training. Pearson will continue to operate and grow this function for WeissComm out of what will now serve as its Austin office.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090527/SF22851)

Before starting Common Sense Media Group, Pearson was vice president of communities and conversations at Dell, where he and his team were responsible for developing an industry-leading approach to social media. His team at Dell built and maintained 25 blogs, forums and community sites in seven languages worldwide with over 200 million page views of annual interaction. Pearson's team built Ideastorm, the first external idea community for a Fortune 500 company, as well as similar sites for healthcare customers and for employees. He also oversaw the company's approach to Twitter, Facebook and other major social media sites. His team's efforts, which have been featured in numerous books, such as

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