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Weight Watchers Launches Second Annual Lose For Good(TM) Campaign
Date:8/31/2009

NEW YORK, Aug. 31 /PRNewswire-FirstCall/ -- Weight Watchers (NYSE: WTW) announced today the start of the second annual Lose For Good campaign, created to raise awareness about two global epidemics - obesity and hunger. Between August 30th and October 17th, as Weight Watchers Members and Online subscribers lose weight, the company will donate up to $1 million to two hunger fighting organizations - Share Our Strength and Action Against Hunger. Last year, the campaign impacted more than 250,000 children and families domestically and actually represented the difference between life and death for more than 6,000 malnourished children abroad.

This year, Jenny McCarthy, a passionate activist and actress, has joined the campaign to generate awareness about this important cause. As a campaign ambassador, McCarthy will participate in media appearances and star in a public service announcement encouraging Americans to get healthier while also helping to end hunger. In addition, McCarthy helped Weight Watchers kick off Lose For Good by participating in a ceremony where the company donated a "Good Food Garden" to the Arroyo Head Start center in Altadena, CA, run by the Center for Community and Family Services, Inc. The Arroyo Head Start center serves underprivileged children in the community and until now did not have funding to build a sustainable garden for the kids to use for educational and nutritional purposes.

"I grew up in a home where $5 could make a difference between having a family dinner or not. This is a real issue that needs attention and I'm proud to help spread the word about the Lose For Good campaign, which encourages people to get healthy while, at the same time giving back," says McCarthy, who lost weight with Weight Watchers after the birth
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SOURCE Weight Watchers International, Inc.
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