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Weight Watchers(R) Launches New Community on WeightWatchers.com
Date:8/27/2009

NEW YORK, Aug. 27 /PRNewswire-FirstCall/ -- Weight Watchers (NYSE: WTW) today announced that it has launched its newly updated online community, an enhanced destination for Weight Watchers enthusiasts to become inspired and motivated to live a healthier lifestyle. The free and open-to-everyone Weight Watchers Community offers encouragement, expert insights from official contributor blogs and other resources that allow people to share their experiences and build a network of friends.

Those who register for the Community can build a unique profile page and personalize their page with photos and status updates, exchange wall posts with friends and share celebration tokens for a job well done. Like other social networks, the Weight Watchers Community allows users to browse other user profiles, find and befriend likeminded individuals.

"Learning to create and live in a supportive atmosphere that aids weight loss is a defining aspect of the Weight Watchers experience. In addition to attending Weight Watchers Meetings, more information and communication with others can always be found at any hour of the day or night on weightwatchers.com," said Peter Phillips, Senior Vice President at WeightWatchers.com. "That's why we're thrilled to introduce the new online Community as another way for Weight Watchers members and subscribers to connect with each other as well as a destination for anyone who is interested in living a healthy lifestyle."

Weight Watchers Community offers the following features:

  • Groups - For those wanting to connect with others about a particular interest, the Community offers groups for various lifestyles, goals and personalities. Current popular groups include "20's Group!!," "100+ Pounds to Lose," "Office Divas," and "New Mommies Trying to Lose the Excess Baby Weight."
  • Blogs - Registered users can create their own blogs to write about their weight loss journey, activities, exercise techniques, and encourage each other by commenting on posts. Weight Watchers also has five official contributor blogs with expert insights on eating, exercising and staying motivated.
  • Challenges - People searching for some extra motivation can participate in an official Weight Watchers challenge or create their very own. A popular challenge is "The 30 Minute Challenge" to promote physical activity.
  • Message Boards - For people who want to communicate directly with each other on a specific topic, there are the Community message boards where thousands of people are connecting every day.
  • Recipe Swap - A sampling of user-generated recipes is available in this section and offers enhanced recipe options for Weight Watchers Online members.

With new content generated on a daily basis, there is a strong incentive for new participants to get involved in the Weight Watchers Community. There are also plans in place to make Community even more robust with new functionality in the coming months based on user feedback.

"I've really enjoyed the beta version of the Community so far and am excited for the official launch. Personally, I love browsing the challenges and signing up for them. Checking in every day helps hold me accountable to the good practices of being healthy," says Mel Tuttle, blogger and Weight Watchers member. "The groups are a favorite of mine too because you find people with different and interesting perspectives."

For more information, visit www.WeightWatchers.com/Community.

About Weight Watchers International, Inc.

Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds over 50,000 weekly meetings where members receive group support and education about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.


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SOURCE Weight Watchers International, Inc.
Copyright©2009 PR Newswire.
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