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Weight Watchers(R) Kicks Off Spring by Urging People to Get Moving With 'The Momentum(TM) Walk-It Challenge'
Date:4/13/2009

lobal provider of integrated technology solutions, marketing services and online media properties that encourage and enable participation in activities and events. The goal of The Momentum Walk-it Challenge is to show members how worthwhile it is to get moving towards better health and will help connect people into mini-social networks to walk together and train towards an attainable goal. Walking is a great way to get moving, burn calories and tone muscles.

"We applaud Weight Watchers for their efforts in promoting the importance of physical activity, fitness and making healthy lifestyle choices. Whether individuals are already active on a regular basis, or just starting to incorporate physical activity into their daily lives, it is a great personal achievement to take these steps which can, over time, produce long-lasting health benefits," said Rear Adm. Penelope Slade-Sawyer, P.T., M.S.W., acting executive director of the President's Council on Physical Fitness and Sports.

"In my experience as a coach and in my own life, I've learned that people find it easier to stay healthy and active in a team environment," said Jenny Hadfield, inspirational fitness coach, Active.com Trainer and author of Marathoning for Mortals. "Through Weight Watchers meetings and now walking teams, people can encourage each other to make their way to an event that can change their lives for the better--together."

About Weight Watchers International, Inc.

Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company- owned and franchise operations. Weight Watchers holds over 50,000 weekly meetings where members receive group support and education about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is
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SOURCE Weight Watchers International, Inc.
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