Navigation Links
Weight Watchers(R) Kicks Off Spring by Urging People to Get Moving With 'The Momentum(TM) Walk-It Challenge'

Challenge Embraces Weight Watchers Proven Principles of Movement and Supportive Atmosphere to Achieve a Healthier Lifestyle

NEW YORK, April 13 /PRNewswire/ -- Weight Watchers announced the launch of The Momentum Walk-It Challenge, encouraging members to take a major step towards integrating more physical activity into their lives. Between April 12 and June 6 Weight Watchers members and Online subscribers will be able to join The Momentum Walk-It Challenge. Once a member joins or creates a walking team or signs up for a 5K event, they will get access to a free eight-week online training program - to help reach an activity goal of walking a 5K. In addition, all participants who complete the eight-week walking training program will be eligible to download a special President's Challenge Award from Weight Watchers. The President's Challenge is a free, motivational tracking program of the President's Council on Physical Fitness and Sports and encourages making activity part of everyday life.

"Activity and a supportive environment are two of Weight Watchers four pillars of healthy weight loss," said David Kirchhoff, President and CEO of Weight Watchers International, Inc. "Our program teaches members how to make activity part of their daily routine and stay active throughout their lives."

According to the 2008 Physical Activity Guidelines for Americans released by the U.S. Department of Health and Human Services, adults can gain substantial health benefits from physical activity, including two and one half hours a week of moderate intensity aerobic physical activity like brisk walking, coupled with strength training activities.(1) For those focusing on weight management, research has shown that 90% of people who have kept weight off successfully include regular activity in their lives.(2)

Weight Watchers has engaged Active Marketing Group, a division of The Active Network, the largest global provider of integrated technology solutions, marketing services and online media properties that encourage and enable participation in activities and events. The goal of The Momentum Walk-it Challenge is to show members how worthwhile it is to get moving towards better health and will help connect people into mini-social networks to walk together and train towards an attainable goal. Walking is a great way to get moving, burn calories and tone muscles.

"We applaud Weight Watchers for their efforts in promoting the importance of physical activity, fitness and making healthy lifestyle choices. Whether individuals are already active on a regular basis, or just starting to incorporate physical activity into their daily lives, it is a great personal achievement to take these steps which can, over time, produce long-lasting health benefits," said Rear Adm. Penelope Slade-Sawyer, P.T., M.S.W., acting executive director of the President's Council on Physical Fitness and Sports.

"In my experience as a coach and in my own life, I've learned that people find it easier to stay healthy and active in a team environment," said Jenny Hadfield, inspirational fitness coach, Trainer and author of Marathoning for Mortals. "Through Weight Watchers meetings and now walking teams, people can encourage each other to make their way to an event that can change their lives for the better--together."

About Weight Watchers International, Inc.

Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company- owned and franchise operations. Weight Watchers holds over 50,000 weekly meetings where members receive group support and education about healthy eating patterns, behavior modification and physical activity. provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.

About Active Marketing Group

Active Marketing Group, a division of The Active Network, Inc., is a digital media and marketing services firm that leverages its direct relationship to communities nationwide to help brands connect with active-minded consumers. With leading online media assets, a national network of partners and deep integrated marketing expertise, Active Marketing Group creates authentic connections that drive brand value.

(1) Available at

(2) Wing R, Phelan S. Long-term weight loss maintenance. Am J Clin Nutr. 2005 Jul; 82(1 Suppl): 222S-225S.

SOURCE Weight Watchers International, Inc.
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Early Weight Loss in Women Linked to Dementia
2. New research explores newborn in-hospital weight loss
3. Weight-Loss Surgeries Extend Lives
4. School-based overweight prevention program may cut risk of eating disorders among girls
5. Overweight toddlers and those not in day care at risk for iron deficiency
6. Weight Watchers Declares Quarterly Dividend
7. Eat Seafood, See Weight Loss: Recent Study Finds Another Reason to Eat Seafood for a Fit Lifestyle
8. Weight Gain May Spell Trouble for Heart Failure Patients
9. New Research From America On the Move Foundation Indicates American Weight Loss Efforts Stalling
10. Weight loss game looking for NEAT-o results
11. Aerobic, Weight Training Combo Best Against Diabetes
Post Your Comments:
(Date:11/27/2015)... , ... November 27, 2015 , ... ... the toilets were," said an inventor from Hillside, N.J. "Many people catch diseases ... cover so that individuals will always be protected from germs." , He developed ...
(Date:11/27/2015)... ... November 27, 2015 , ... ProSidebar: Fashion is ... Pro X. With ProSidebar: Fasion, video editors can easily add an informative sidebar ... minimalist title opener. Utilize presets featuring self-animating drop zones, lines, bars, and text ...
(Date:11/27/2015)... ... November 27, 2015 , ... ... well-respected Microsoft Dynamics SL User Group (MSDSLUG). Recognized as Microsoft’s official group for ... of Microsoft Dynamics SL software users, partners, industry experts and representatives. Intellitec Solutions’ ...
(Date:11/27/2015)... ... 27, 2015 , ... Keeping in mind challenges faced by ... wellness consultation, has collaborated with a leading web-based marketplace for extra-curricular activities for ... parents and bring advice from parenting experts within their reach. As a part ...
(Date:11/27/2015)... ... November 27, 2015 , ... Dr. Thomas Dunlap and ... and Dr. Tucker Bierbaum with Emergency Medicine at St., Joseph Health System’s Santa ... and Sepsis conditions present in similar ways and require time-critical intervention to avoid large ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... 2015 ) ... "Radioimmunoassay Market by Type (Reagents & Kits, ... Clinical Diagnostic Labs), Application (Research, Clinical Diagnostics), ... report to their offering. --> ... of the "Radioimmunoassay Market by Type ...
(Date:11/25/2015)... 25, 2015 ... the "Global Brain Monitoring Devices Market ... --> ) has announced the ... Devices Market 2015-2019" report to their ... ( ) has announced the addition ...
(Date:11/25/2015)... 2015  Amgen (NASDAQ: AMGN ) today announced ... the United States (U.S.) Food ... candidate to Humira ® (adalimumab). Amgen believes this ... the FDA and represents Amgen,s first BLA submission using ... , M.D., executive vice president of Research and Development ...
Breaking Medicine Technology: