Navigation Links
Weight Watchers(R) Kicks Off Spring by Urging People to Get Moving With 'The Momentum(TM) Walk-It Challenge'

Challenge Embraces Weight Watchers Proven Principles of Movement and Supportive Atmosphere to Achieve a Healthier Lifestyle

NEW YORK, April 13 /PRNewswire/ -- Weight Watchers announced the launch of The Momentum Walk-It Challenge, encouraging members to take a major step towards integrating more physical activity into their lives. Between April 12 and June 6 Weight Watchers members and Online subscribers will be able to join The Momentum Walk-It Challenge. Once a member joins or creates a walking team or signs up for a 5K event, they will get access to a free eight-week online training program - to help reach an activity goal of walking a 5K. In addition, all participants who complete the eight-week walking training program will be eligible to download a special President's Challenge Award from Weight Watchers. The President's Challenge is a free, motivational tracking program of the President's Council on Physical Fitness and Sports and encourages making activity part of everyday life.

"Activity and a supportive environment are two of Weight Watchers four pillars of healthy weight loss," said David Kirchhoff, President and CEO of Weight Watchers International, Inc. "Our program teaches members how to make activity part of their daily routine and stay active throughout their lives."

According to the 2008 Physical Activity Guidelines for Americans released by the U.S. Department of Health and Human Services, adults can gain substantial health benefits from physical activity, including two and one half hours a week of moderate intensity aerobic physical activity like brisk walking, coupled with strength training activities.(1) For those focusing on weight management, research has shown that 90% of people who have kept weight off successfully include regular activity in their lives.(2)

Weight Watchers has engaged Active Marketing Group, a division of The Active Network, the largest global provider of integrated technology solutions, marketing services and online media properties that encourage and enable participation in activities and events. The goal of The Momentum Walk-it Challenge is to show members how worthwhile it is to get moving towards better health and will help connect people into mini-social networks to walk together and train towards an attainable goal. Walking is a great way to get moving, burn calories and tone muscles.

"We applaud Weight Watchers for their efforts in promoting the importance of physical activity, fitness and making healthy lifestyle choices. Whether individuals are already active on a regular basis, or just starting to incorporate physical activity into their daily lives, it is a great personal achievement to take these steps which can, over time, produce long-lasting health benefits," said Rear Adm. Penelope Slade-Sawyer, P.T., M.S.W., acting executive director of the President's Council on Physical Fitness and Sports.

"In my experience as a coach and in my own life, I've learned that people find it easier to stay healthy and active in a team environment," said Jenny Hadfield, inspirational fitness coach, Trainer and author of Marathoning for Mortals. "Through Weight Watchers meetings and now walking teams, people can encourage each other to make their way to an event that can change their lives for the better--together."

About Weight Watchers International, Inc.

Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company- owned and franchise operations. Weight Watchers holds over 50,000 weekly meetings where members receive group support and education about healthy eating patterns, behavior modification and physical activity. provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.

About Active Marketing Group

Active Marketing Group, a division of The Active Network, Inc., is a digital media and marketing services firm that leverages its direct relationship to communities nationwide to help brands connect with active-minded consumers. With leading online media assets, a national network of partners and deep integrated marketing expertise, Active Marketing Group creates authentic connections that drive brand value.

(1) Available at

(2) Wing R, Phelan S. Long-term weight loss maintenance. Am J Clin Nutr. 2005 Jul; 82(1 Suppl): 222S-225S.

SOURCE Weight Watchers International, Inc.
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Early Weight Loss in Women Linked to Dementia
2. New research explores newborn in-hospital weight loss
3. Weight-Loss Surgeries Extend Lives
4. School-based overweight prevention program may cut risk of eating disorders among girls
5. Overweight toddlers and those not in day care at risk for iron deficiency
6. Weight Watchers Declares Quarterly Dividend
7. Eat Seafood, See Weight Loss: Recent Study Finds Another Reason to Eat Seafood for a Fit Lifestyle
8. Weight Gain May Spell Trouble for Heart Failure Patients
9. New Research From America On the Move Foundation Indicates American Weight Loss Efforts Stalling
10. Weight loss game looking for NEAT-o results
11. Aerobic, Weight Training Combo Best Against Diabetes
Post Your Comments:
(Date:12/1/2015)... ... ... It’s official: Tattoo taboo is a thing of the past. One in five ... one in three aged 18 to 25 is inked). As tattoos transition to mainstream ... fact, RealSelf , the world’s largest community for learning and sharing information about ...
(Date:12/1/2015)... ... December 01, 2015 , ... The importance of volumetric breast ... focus of numerous abstracts accepted for presentation here, at the 101st Annual Radiology ... highlight the use of Volpara Solutions’ quantitative breast imaging software tools for providing ...
(Date:12/1/2015)... ... 01, 2015 , ... Visage accelerates mobile imaging results access ... of Pro Medicus Ltd. (ASX: PME), has announced they are demonstrating new work-in-progress ... (RSNA) 2015 annual meeting through December 3 in Chicago, Illinois, at Booth #1350, ...
(Date:12/1/2015)... ... 01, 2015 , ... McLean, VA., December 1, 2015 - ... per sprint agile development contract to support the National Geospatial-Intelligence Agency's (NGA) IT ... software engineering, infrastructure, as well as operations and sustainment support to the NGA’s ...
(Date:12/1/2015)... TN (PRWEB) , ... December 01, 2015 , ... ... from the Field for Effective Post-Affiliation Integration ,” addresses a main “pain point” ... to deliver the anticipated results, once a deal is signed. This quick-read ...
Breaking Medicine News(10 mins):
(Date:12/1/2015)... , Dec. 1, 2015  Eyeon Therapeutics has ... dry eye treatments based on a charged hydrophilic ... delivery CDMO.  The product has been shown to ... previously published.  Mark Mitchnick , MD, CEO ... protection to additional polymers in conjunction with a ...
(Date:12/1/2015)... Dec. 1, 2015  Athletic apparel company ... agreed to pay $1.35 million to settle Federal ... company,s copper-infused compression clothing would relieve severe and ... other diseases. Tommie Copper,s ... company and its founder and chairman Thomas ...
(Date:12/1/2015)... de diciembre de 2015  AccuTEC Blades, ... de precisión, develó hoy un nuevo logo ... marca. El nuevo logo destaca la experiencia ... ingeniería de productos con cuchillas donde "el ... --> ...
Breaking Medicine Technology: