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Weight Watchers(R) Kicks Off Spring by Urging People to Get Moving With 'The Momentum(TM) Walk-It Challenge'
Date:4/13/2009

Challenge Embraces Weight Watchers Proven Principles of Movement and Supportive Atmosphere to Achieve a Healthier Lifestyle

NEW YORK, April 13 /PRNewswire/ -- Weight Watchers announced the launch of The Momentum Walk-It Challenge, encouraging members to take a major step towards integrating more physical activity into their lives. Between April 12 and June 6 Weight Watchers members and Online subscribers will be able to join The Momentum Walk-It Challenge. Once a member joins or creates a walking team or signs up for a 5K event, they will get access to a free eight-week online training program - to help reach an activity goal of walking a 5K. In addition, all participants who complete the eight-week walking training program will be eligible to download a special President's Challenge Award from Weight Watchers. The President's Challenge is a free, motivational tracking program of the President's Council on Physical Fitness and Sports and encourages making activity part of everyday life.

"Activity and a supportive environment are two of Weight Watchers four pillars of healthy weight loss," said David Kirchhoff, President and CEO of Weight Watchers International, Inc. "Our program teaches members how to make activity part of their daily routine and stay active throughout their lives."

According to the 2008 Physical Activity Guidelines for Americans released by the U.S. Department of Health and Human Services, adults can gain substantial health benefits from physical activity, including two and one half hours a week of moderate intensity aerobic physical activity like brisk walking, coupled with strength training activities.(1) For those focusing on weight management, research has shown that 90% of people who have kept weight off successfully include regular activity in their lives.(2)

Weight Watchers has engaged Active Marketing Group, a division of The Active Network, the largest g
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SOURCE Weight Watchers International, Inc.
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