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Weight Watchers(R) Expands Licensed Food Categories with Launch of New Baked Goods, Frozen Novelty and Cheese Products to Encourage a More Sensible Lifestyle
Date:3/19/2009

Studies show economic climate causing stress and consumers feeling out of control

NEW YORK, March 19 /PRNewswire/ -- Consumers have a strong desire to feel more in control of their lives during times when finances feel out of control. According to the latest Yankelovich Monitor, however, there is a significant gap between how much consumers value control and their ability to achieve it. While 81% of consumers say being in control of their lives is important, only 45% describe themselves as being in control. While many aspects of life are difficult to control during these uncertain times, there are things consumers can manage - such as investing in their health and well-being. To satisfy the needs of people looking to make simple and sensible changes to their daily pattern and regain some control, the manufacturers of Weight Watchers retail food products are expanding their portion and calorie-controlled food options by launching thirteen new products in several categories including sweet baked goods, frozen novelties and cheeses. Consumers will now have delicious alternatives when selecting sensible foods from the grocery store shelves.

"Between busy, everyday life and the stresses of the economy, it's no wonder that taking the time to make sensible food choices isn't high on people's priority lists," says HGTV lifestyle expert Susie Coelho, who joined forces with Weight Watchers licensed foods to share ideas on how to take back control of their lives and make themselves and their health a priority. "The new Weight Watchers foods are convenient ways to make snacking on the go or entertaining a group of friends simpler with portion-controlled and lower calorie options." The new products enable consumers to swap out traditional full fat food choices for more sensible ones and restore control by making smarter food choices.

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SOURCE Weight Watchers International, Inc.
Copyright©2009 PR Newswire.
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