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Weight Watchers(R) Expands Licensed Food Categories with Launch of New Baked Goods, Frozen Novelty and Cheese Products to Encourage a More Sensible Lifestyle
Date:3/19/2009

Studies show economic climate causing stress and consumers feeling out of control

NEW YORK, March 19 /PRNewswire/ -- Consumers have a strong desire to feel more in control of their lives during times when finances feel out of control. According to the latest Yankelovich Monitor, however, there is a significant gap between how much consumers value control and their ability to achieve it. While 81% of consumers say being in control of their lives is important, only 45% describe themselves as being in control. While many aspects of life are difficult to control during these uncertain times, there are things consumers can manage - such as investing in their health and well-being. To satisfy the needs of people looking to make simple and sensible changes to their daily pattern and regain some control, the manufacturers of Weight Watchers retail food products are expanding their portion and calorie-controlled food options by launching thirteen new products in several categories including sweet baked goods, frozen novelties and cheeses. Consumers will now have delicious alternatives when selecting sensible foods from the grocery store shelves.

"Between busy, everyday life and the stresses of the economy, it's no wonder that taking the time to make sensible food choices isn't high on people's priority lists," says HGTV lifestyle expert Susie Coelho, who joined forces with Weight Watchers licensed foods to share ideas on how to take back control of their lives and make themselves and their health a priority. "The new Weight Watchers foods are convenient ways to make snacking on the go or entertaining a group of friends simpler with portion-controlled and lower calorie options." The new products enable consumers to swap out traditional full fat food choices for more sensible ones and restore control by making smarter food choices.

The new Weight Watchers sweet baked goods, frozen novelties and cheeses offer convenient choices for every taste and are currently available in major supermarkets and mass merchandisers nationwide.

Weight Watchers' new retail food product portfolio includes:

  • Baked goods that are perfect for an on-the-go treat or an afternoon snack:
    • A new Chocolate Brownie made with real chocolate chips
    • Banana Nut Muffin
    • Peanut Butter Soft Cookie
    • Petite Bagels (Available only in the Northeast)
  • Frozen Novelties that will satisfy an ice cream craving:
    • Ice Cream Candy Bar
    • GIANT Mint Ice Cream Cone
    • GIANT Mint Ice Cream Sandwich
    • Cookies & Cream 2-pack cups
    • Peanut Butter Delight 2-pack cups
  • Cheeses so versatile that they can be added as a "pick-me-up" to almost any meal:
    • Natural Reduced Fat Medium Cheddar Cheese Slices
    • Natural Reduced Fat Pepper Jack Cheese Slices
    • Natural Reduced Fat Swiss Cheese Slices
    • Reduced Fat Pepper Jack Slices

"Weight Watchers is helping redefine sensible lifestyles by bringing lower calorie food alternatives to the table, especially for women who continue to seek out delicious portion- and calorie-controlled food choices that don't taste like 'diet food,'" said Hugh Dever, Director of Licensing. "The success of these products and expansion in the categories, in spite of a tough economy, speaks to the popularity of the brand. We look forward to offering more Weight Watchers food products to consumers to help them continue to enjoy a healthier lifestyle."

These new food products join the current Weight Watchers food portfolio in the United States, which also includes yogurts and chocolate candies. For more information, please visit www.weightwatchers.com/sensiblefoods.

For product samples and/or images, please contact Joanna Duffy at (212)468-3554.

About Weight Watchers International, Inc.

Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds over 50,000 weekly meetings where members receive group support and education about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.


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SOURCE Weight Watchers International, Inc.
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