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Weight Loss Services in Australia Industry Market Research Report Now Updated by IBISWorld
Date:8/6/2014

Melbourne, Australia (PRWEB) August 07, 2014

According to the Australian Bureau of Statistics, more than 70.0% of Australian males and 56.2% of females are overweight or obese (Australian Health Survey 2011-12: 4364.0). For both health and cosmetic reasons, there is growing pressure on Australians to change this statistic. According to IBISWorld industry analyst Alan Allday, “an increasing amount of consumer spending is being directed towards becoming thinner and healthier.” During 2014-15, Australians are expected to spend $603.3 million on weight-loss counselling services and related low-calorie foods and dietary supplements. This is a boost of 1.4% from the previous year for the Weight Loss Services industry in Australia. Over the five years through 2014-15, industry revenue is expected to grow by an annualised 0.6%. Revenue declined in 2012-13, as consumers cut back on discretionary spending, but returned in 2013-14.

Market share concentration in the industry is low. Major players include Jenny Craig Weight Loss Centres Pty Limited, Weight Watchers International Pty Limited and Matchlow Pty Ltd. Industry growth has been driven by traditionally prominent companies, such as Weight Watchers and Jenny Craig. However, competitors such as Lite n' Easy and Tony Ferguson have also gained market share through the development of new dietary products and services. This indicates that Australians are seeking out “innovative, convenient and more effective methods of weight loss than those that have been on the market for some time”, says Allday. Opinions are mixed regarding the effectiveness of low-fat foods that have high-sugar content, and the role exercise plays in long-term weight loss that does
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