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Webinar on "Physician Engagement - Diagnosing Generational Differences" Presented by Morehead Associates
Date:7/31/2009

This is Part I of II in Webinar Series on "How Generation and Gender Impact Physician Engagement"

Charlotte, N.C. (Vocus) July 31, 2009 -- Morehead, the human capital research firm, will host a webinar titled "Diagnosing Generational Differences in Physician Engagement." The free hour-long
webinar will be broadcast on Wednesday, August 19, 2009 at 1:00 p.m. EST.

In this first of a two-part webinar series, David Rowlee, Ph.D., Morehead's Vice President, Physician Research Services, and Brad Morton, Morehead's Senior Vice President, Product Management, will discuss how generational factors impact physician engagement. The entry of Generation X physicians to healthcare represents a profound demographic shift for hospitals. Hospitals must understand how attitudes and behaviors of Generation X physicians differ compared to their older colleagues--Baby Boom and Traditionalist Generations.

Morehead's national study reveals different views that Gen X, Baby Boom, and Traditionalist Generation physicians maintain toward key aspects of health systems, including quality of care, hospital strategies, leadership performance, and how these perceptions combine to impact their loyalty. In order to engage all generations, hospitals must understand these differences and how to address them.

In this webcast, participants will learn:

 
  • how generation membership significantly impacts the attitudes that physicians maintain toward health system leadership, pa
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