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Webinar Shares Proven Social Media Approach to BtoB Lead Generation
Date:3/24/2010

White Horse will host a complimentary Webinar event for BtoB companies seeking a proven approach for lead cultivation with social media.

Portland, OR (PRWEB) March 24, 2010 -- To help BtoB companies engage prospects with social media, White Horse will host Five Ways to Leads: How BtoBs Should Use Social Media, a complimentary Webinar event offering a proven approach for lead cultivation with social media.

The event, on Wednesday, March 31st at 10:00 am PST/12:00 pm CST/1:00 pm EST, will teach the fundamentals of social listening practices to form a strong foundation for dialogue. Jamie Beckland, Emerging Media Manager at White Horse, will provide strategies to reach multiple business stakeholders and techniques to mature leads quicker by responding to social activity indicators.

“BtoB companies need social media tactics that support complex sell-ins,” said Jen Modarelli, Principal and CEO at White Horse. “Peer interaction in social media creates opportunities for direct dialogue with prospects who are actively shopping for business solutions. At this Webinar, we’ll provide the fundamentals of B2B social media engagement to provide value—and move leads down the pipeline.”

According to a recent Forrester Research report “US Interactive Marketing Forecast By Industry, 2009 To 2014,” BtoB interactive budgets will double by 2014 with emerging media adoption leading the way. BtoB companies who want to establish social media benchmarks to get ahead of competitors can register for Five
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