WebMD Acquires Minority Interest in MTS and Enters into Advertising Services Agreement
NEW YORK, Nov. 19 /PRNewswire-FirstCall/ -- WebMD Health Corp. (Nasdaq: WBMD), the leading source of health information, today announced that it and Marketing Technology Solutions Inc., the owner of QualityHealth.com, have mutually terminated the previously announced merger agreement.
WebMD announced today that it has entered into an advertising services agreement with MTS. In addition, WebMD has acquired a minority preferred interest in MTS. Financial terms were not disclosed.
Under the advertising services agreement, WebMD will represent a portion of QualityHealth.com's media inventory in the marketplace and WebMD will provide QualityHealth.com with limited access to certain of its inventory.
WebMD Health Corp. (Nasdaq: WBMD) is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and health-focused publications. WebMD Health Corp. is a subsidiary of HLTH Corporation (Nasdaq: HLTH).
The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicine, eMedicine Health, RxList and theHeart.org.
About Marketing Technology Solutions
Marketing Technology Solutions (MTS), is an online marketing services company providing performance-based marketing solutions to leading healthcare advertisers. MTS specializes in connecting clients' brands with health-conscious consumers t
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