NEW YORK, March 23 /PRNewswire-FirstCall/ -- WebMD Health Corp. (Nasdaq: WBMD), the leading provider of health information services in the United States, today announced a long-term strategic relationship with Boots UK Limited, the leading pharmacy-led health and beauty retailer in the United Kingdom, to jointly develop a consumer health and wellness information portal in the UK. The new joint offering will leverage WebMD's online consumer health assets and expertise with Boots' preeminent brand as a leading trusted healthcare source and provider of pharmacy in the UK.
WebMD and Boots UK will work together exclusively to provide a leading healthcare information website to consumers in the UK. The UK has one of largest internet audiences in Europe with over 40 million people, or two thirds of all households, having access to the internet. In addition, the UK has the largest advertising market in Europe, estimated at $30 billion per year, with approximately 15%, or $4.5 billion devoted to online advertising.
"We are excited to be working with Boots UK as an important part of our strategy to expand WebMD's presence internationally," said Wayne Gattinella, CEO and President, WebMD. "Boots is the recognized leader in pharmacy and healthcare in the UK. Together we will build a powerful new health information resource designed to help UK consumers lead healthier lives."
The new web site will leverage WebMD's proven technology and expertise in consumer health information services and will include original health news and features, wellness and condition centers and guides, interactive tools and applications, including WebMD's proprietary symptom checker, health trackers, calculators and health and wellness videos. Boots UK plans to market the new health portal through in-store promotion, links on their current e-commerce site, outreach to their loyal group of affinity customers and promotion in their health and beauty magazine.
The new service is planned to launch in the second half of 2009. WebMD and Boots UK will jointly share in the development costs and benefits of this new site. WebMD will directly manage the sales and revenue operation for the new site.
WebMD Health Corp. (Nasdaq: WBMD) is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and health-focused publications. WebMD Health Corp. is a subsidiary of HLTH Corporation (Nasdaq: HLTH). More than 50 million unique visitors access the WebMD Health Network each month.
The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicine, eMedicine Health, RxList and theHeart.org.
All statements contained in this press release, other than statements of historical fact, are forward-looking statements, including those regarding: the benefits expected from the transaction referred to in this press release, from deployment of new products and services and from other potential sources of additional revenue. These statements are based on WebMD's current plans and expectations and involve risks and uncertainties that could cause actual future events or results to be different than those described in or implied by such forward-looking statements. These risks and uncertainties include those relating to: market acceptance of WebMD's products and services; WebMD's ability to form and maintain mutually beneficial relationships with customers and strategic partners; and changes in economic, political or regulatory conditions or other trends affecting the healthcare, Internet and information technology industries. Further information about these matters can be found in WebMD's Securities and Exchange Commission filings. Except as required by applicable law or regulation, we do not undertake any obligation to update our forward-looking statements to reflect future events or circumstances.
WebMD(R), Medscape(R), eMedicine(R), MedicineNet(R), RxList(R), Subimo(R), Medsite(R), The Little Blue Book(R) and Summex(R), are trademarks of WebMD Health Corp. or its subsidiaries.
|SOURCE WebMD Health Corp.|
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