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WebMD Announces Strategic Relationship with Boots UK to Launch New Consumer Health Portal in UK
Date:3/23/2009

NEW YORK, March 23 /PRNewswire-FirstCall/ -- WebMD Health Corp. (Nasdaq: WBMD), the leading provider of health information services in the United States, today announced a long-term strategic relationship with Boots UK Limited, the leading pharmacy-led health and beauty retailer in the United Kingdom, to jointly develop a consumer health and wellness information portal in the UK. The new joint offering will leverage WebMD's online consumer health assets and expertise with Boots' preeminent brand as a leading trusted healthcare source and provider of pharmacy in the UK.

WebMD and Boots UK will work together exclusively to provide a leading healthcare information website to consumers in the UK. The UK has one of largest internet audiences in Europe with over 40 million people, or two thirds of all households, having access to the internet. In addition, the UK has the largest advertising market in Europe, estimated at $30 billion per year, with approximately 15%, or $4.5 billion devoted to online advertising.

"We are excited to be working with Boots UK as an important part of our strategy to expand WebMD's presence internationally," said Wayne Gattinella, CEO and President, WebMD. "Boots is the recognized leader in pharmacy and healthcare in the UK. Together we will build a powerful new health information resource designed to help UK consumers lead healthier lives."

The new web site will leverage WebMD's proven technology and expertise in consumer health information services and will include original health news and features, wellness and condition centers and guides, interactive tools and applications, including WebMD's proprietary symptom checker, health trackers, calculators and health and wellness videos. Boots UK plans to market the new health portal through in-store promotion, links on their current e-commer
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SOURCE WebMD Health Corp.
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