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WebMD Announces Fourth Quarter Financial Results

periods.  Investors should also note that such expenses will recur in the future.  Stock-based compensation expenses included in the Consolidated Statement of Operations are summarized as follows:
                                 Three Months Ended         Years Ended
                                     December 31,           December 31,
                                ------------------     -------------------
                                    2009      2008        2009       2008
    Non-cash stock-based
     compensation included in:
      Cost of operations         $(1,802)    $(888)    $(6,723)   $(3,818)
      Sales and marketing        $(2,570)      $11     $(8,069)   $(3,591)
      General and administrative $(7,257)  $(4,899)   $(24,620)  $(17,223)
      Income (loss) from
       discontinued operations      $(39)    $(194)      $(693)   $(1,600)
  • Non-Cash Advertising Expense.  This expense relates to the usage of non-cash advertising obtained from News Corporation (“Newscorp”) in exchange for equity securities issued in 2000.  The advertising was available only on various Newscorp properties, primarily its television network and cable channels, without any cash cost to us and expired in 2009.  We exclude this expense from Adjusted EBITDA (i) because it is a non-cash expense, (ii) because it is incremental to other non-television cash advertising expense that we may otherwise incur and (iii) to assist management and investors in comparing its operating results over multiple periods.  Investors should note that it is likely that we derived some benefit from such advertising.  Non-cash advertising expenses included in the Consolidated Statement of Operations in Sales and Marketing ex

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