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WebForDoctors' Medical Content Pages Direct Patients to Urgent Care Centers as Alternatives to Emergency Rooms
Date:4/6/2010

of our urgent care clients to develop content, using a system developed by our search engine optimization experts."

The WebForDoctors patient education content library consists of over 75 pages for conditions such as broken bones, the flu, and insect bites. These pages inform prospective patients about the condition, the symptoms, and when to seek medical aid. “These pages present our urgent care center as both a local resource and an immediate medical solution,” says Dr. Jeffrey Bushnell, Principle/CEO of OnPoint Urgent Care in Aurora, CO. “By educating people about when to seek treatment for their condition, and about the abilities of an urgent care center to provide treatment, we are gaining new patients."

Urgent care centers are ideal for medical issues that are not life threatening, yet do require care on short notice. They provide primary care, along with treatment for many emergencies and other conditions on a walk-in basis. In most cases, wait time will be shorter, and cost can be significantly less, as compared to a visit to an emergency room. This type of practice began in the 1970's, and has now grown to approximately 10,000 centers in the U.S.

More than $38 billion was spent for emergency room care in the United States in 2007, according to the Agency for Healthcare Research and Quality. In addition, a New York University study showed that 70% of
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