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WebForDoctors' Medical Content Pages Direct Patients to Urgent Care Centers as Alternatives to Emergency Rooms
Date:4/6/2010

WebForDoctors, a medical marketing firm, has developed a library of search optimized patient education content for urgent care websites. These customizable pages inform prospective patients about medical conditions and about the urgent care center as a local treatment option. Using this content helps the urgent care clinics attract patients who would otherwise go to a local emergency room.

(PRWEB) April 6, 2010 -- A common refrain in the health care reform debate has been that overuse of emergency rooms is one of the drivers of skyrocketing health care costs in the current health care system. WebForDoctors, a medical marketing firm, has developed a solution that connects patients to urgent care centers, a less costly and often appropriate alternative to the emergency room. The solution is a library of customizable patient education content, which has a proven track record of improving search engine marketing results.

According to a 2006 Pew Internet & American Life Project Report, 80% of Internet users have searched for health information online. The most common types of health searches are for specific diseases or medical problems, and medical treatments and procedures. "Since the earliest days of the Web, health information has been one of the most popular search topics," said Ira Pasternack, WebForDoctors’ President. "But, very few of these searches present the searcher with local information. General information is of course available on major national websites, but this doesn't help someone in need of local treatment options. So, we worked with several
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WebForDoctors' Medical Content Pages Direct Patients to Urgent Care Centers as Alternatives to Emergency Rooms 
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