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WebForDoctors' Medical Content Pages Direct Patients to Urgent Care Centers as Alternatives to Emergency Rooms

WebForDoctors, a medical marketing firm, has developed a library of search optimized patient education content for urgent care websites. These customizable pages inform prospective patients about medical conditions and about the urgent care center as a local treatment option. Using this content helps the urgent care clinics attract patients who would otherwise go to a local emergency room.

(PRWEB) April 6, 2010 -- A common refrain in the health care reform debate has been that overuse of emergency rooms is one of the drivers of skyrocketing health care costs in the current health care system. WebForDoctors, a medical marketing firm, has developed a solution that connects patients to urgent care centers, a less costly and often appropriate alternative to the emergency room. The solution is a library of customizable patient education content, which has a proven track record of improving search engine marketing results.

According to a 2006 Pew Internet & American Life Project Report, 80% of Internet users have searched for health information online. The most common types of health searches are for specific diseases or medical problems, and medical treatments and procedures. "Since the earliest days of the Web, health information has been one of the most popular search topics," said Ira Pasternack, WebForDoctors’ President. "But, very few of these searches present the searcher with local information. General information is of course available on major national websites, but this doesn't help someone in need of local treatment options. So, we worked with several of our urgent care clients to develop content, using a system developed by our search engine optimization experts."

The WebForDoctors patient education content library consists of over 75 pages for conditions such as broken bones, the flu, and insect bites. These pages inform prospective patients about the condition, the symptoms, and when to seek medical aid. “These pages present our urgent care center as both a local resource and an immediate medical solution,” says Dr. Jeffrey Bushnell, Principle/CEO of OnPoint Urgent Care in Aurora, CO. “By educating people about when to seek treatment for their condition, and about the abilities of an urgent care center to provide treatment, we are gaining new patients."

Urgent care centers are ideal for medical issues that are not life threatening, yet do require care on short notice. They provide primary care, along with treatment for many emergencies and other conditions on a walk-in basis. In most cases, wait time will be shorter, and cost can be significantly less, as compared to a visit to an emergency room. This type of practice began in the 1970's, and has now grown to approximately 10,000 centers in the U.S.

More than $38 billion was spent for emergency room care in the United States in 2007, according to the Agency for Healthcare Research and Quality. In addition, a New York University study showed that 70% of emergency room cases could have been treated in a lower acuity setting, such as an urgent care center. Helping patients find a local urgent care center for their specific medical needs, when those needs arise, can help bring health care costs down.

WebForDoctors is a medical marketing firm with offices in Portland, OR and Chicago, IL that has been helping urgent care and other health care providers grow their practices since 1999. WebForDoctors’ services include website development, search engine marketing, advertising management, and sales consulting.    

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