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Web-based curriculum in rational prescribing wins geriatrics Educational Product of the Year Award
Date:1/11/2010

. Food and Drug Administration's approval process for new drugs, marketing techniques used by drug companies, and avoiding and managing marketing influence in physician practice. Using videos, surveys, quizzes and slides, the overall SmartPrescribe program also breaks down the research on drug company marketing to educate users that:

  • Drug companies spend more than $27 billion each year on marketing and about $8,200 per physician each year on sales representative visits to practices.
  • Many marketing efforts have been shown to directly influence how often some drugs are prescribed.
  • The majority of off-label prescribing is for uses with little or no supporting scientific evidence.


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Contact: Jessica Guenzel
jguenzel@wfubmc.edu
336-716-3487
Wake Forest University Baptist Medical Center
Source:Eurekalert

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