Survey confirms that online scheduling converts Internet surfers into new customers, provides customer self-scheduling convenience, and produces high return on investment
Scottsdale, AZ (PRWEB) June 24, 2009 -- Appointment-Plus (www.appointment-plus.com), the industry leader in web-based scheduling software, released findings from its annual client survey confirming that online customer self-scheduling produces a "shopping cart effect" on consumers of services. Internet consumers, well versed in the e-commerce process for product purchases, are now turning their demand to the scheduling of services over the Internet. The efficiency and satisfaction of scheduling and paying for an appointment without having to call the service provider mirrors the e-commerce shopping cart process familiar to consumers.
The annual survey was made available to Appointment-Plus online scheduling software users during January 2009. Over 6% of the Appointment-Plus client base responded to the survey. The survey findings indicate that service-based businesses from over 100 industries are now using online customer self-scheduling. Top industry users include massage therapists, chiropractors, salons, medical providers, and universities and colleges.
The survey revealed that the top reason why businesses choose to utilize online scheduling solutions is to drive new business. Over 56% of the survey respondents reported that the primary reason for implementing online scheduling was to expand the ability of customers to schedule appointments while online. Nearly 50% of respondents saw a significant increase in appointments after implementing customer self-scheduling. Over 12% of respondents saw an increase in business of 30% or more. Similar to e-commerce online shopping, businesses derived a significant revenue impact by allowing customers to schedule and pay for appointments via the Internet.
Almost as important to survey respondents was the need to save time by reducing the inherent inefficiencies in the appointment-scheduling process. Nearly 100% of respondents reported saving time using the Appointment-Plus online scheduling system and over 50% reported a "substantial" time saving. The survey also confirmed a reduction in customer no-shows as a result of the automated appointment confirmations and reminders generated by the system.
Results revealed that the most popular Appointment-Plus optional module is the Repeat Customer Reminder™ system. This feature automatically scans the customer base of the business for customers who have not scheduled within a designated time (i.e. 90 days). The system then automatically emails the customers a scheduling reminder with a link to allow immediate scheduling.
"It's exciting to see Appointment-Plus accomplish exactly what it was designed to do, drive new business, increase scheduling efficiencies, and create customer satisfaction, " said Bob La Loggia, president of Appointment-Plus. "Adding the ability for a customer base to schedule online can benefit virtually any service-based business or organization."
StormSource Software, Inc. is a technology firm that specializes in the development of web-based scheduling and appointment software for a wide variety of applications and industries. StormSource's flagship product is the Appointment-Plus online scheduling system. StormSource Software clients include Fortune 500 companies such as Pepsi and Comcast, federal and local government, universities and schools, and small/medium sized businesses worldwide. In 2007, Microsoft Corp. selected StormSource's Appointment-Plus software as its preferred online scheduling system.
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