Navigation Links
Web Giants Urge FDA to Update Ad Guidelines
Date:11/13/2009

Google and Yahoo join forces with drug makers at Internet marketing hearing

FRIDAY, Nov. 13 (HealthDay News) -- Internet giants Google and Yahoo have lined up with the pharmaceutical industry in asking the U.S. government to draft new rules that would give drug companies more latitude to advertise online.

Current U.S. Food and Drug Administration regulations require that any mention of a drug's benefits must also reveal its risks, including detailed lists of side effects. But drug makers and Web companies attending a two-day hearing this week on online marketing of medical products said the rule hampers them, given online space constraints.

"We need to get some adjustment to the way the medium is used because it's very different from print and broadcast -- that's the main challenge," Yahoo Vice President David Zinman said in an interview Thursday, the Associated Press reported.

With room for only a few words on advertising links, the Web marketers say they can't hail the benefits of their products.

Yahoo and its competitor, Google, are proposing new types of ads -- ones that would carry links to detailed drug information.

"We're going to propose ways to get balanced and relevant advertising to consumers that is transparent," said Mary Ann Belliveau, Google's director of health-care advertising, according to the AP.

Their proposals are in line with the wishes of the Pharmaceutical Research and Manufacturers of America, the drug industry's lobby, which proposed that ads contain an FDA logo to link consumers to risk information.

But consumer health advocates warned that using the FDA's logo might be perceived as an endorsement by the federal agency.

Only 3 percent of the more than $4.3 billion that pharmaceutical companies spent on consumer advertising last year went for online marketing, the AP said.

The hearings are to conclude Friday. The FDA has not said when it expects to release new guidelines, but some industry experts have said they don't anticipate them before 2011.

More information

For more on Internet drug ads, go to the U.S. Food and Drug Administration.



-- Margaret Steele



SOURCE: Associated Press, Nov. 12, 2009


'/>"/>
Copyright©2009 ScoutNews,LLC.
All rights reserved

Related medicine news :

1. Small Town Doctor Takes on Giants in Consumer Healthcare
2. Cancer research giants collaborate to present the CTRC-AACR San Antonio Breast Cancer Symposium
3. Court Denies Tobacco Giants Motions to Dismiss Claims Alleging Explicit Age Discrimination and Retaliation
4. PSE&G Childrens Specialized Hospital and New York Giants Team Up to Enable Donations to Hospital Through Texting
5. Fast Food Giants Urged to Value [the] Meal
6. Nurses Blast Cruel Ruse by Insurance Giants to Cover Patients as Deal for Forcing Americans to Buy Insurance
7. Beacon Equity Issues Stock Alerts on Leading Pharmaceutical Giants
8. New York Giants to Host American Red Cross Blood Drive
9. PSE&G Childrens Specialized Hospital and New York Giants Team Up to Offer Text to Donate Campaign
10. FDA Updates Prescription Guidelines for Blood Thinner
11. PreMD Provides Update on 510(k) Application for PREVU(x) POC
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... ... June 26, 2016 , ... Many ... been diagnosed with endometriosis. These women need a treatment plan to not only ... approach that can help for preservation of fertility and ultimately achieving a pregnancy. ...
(Date:6/25/2016)... ... June 25, 2016 , ... The temporary closing of Bruton Memorial Library on June 21 ... brings up a new, often overlooked aspect of head lice: the parasite’s ability to live ... not a common occurrence, but a necessary one in the event that lice have simply ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern ... Laude and his M.D from the David Geffen School of Medicine at UCLA. He ... Los Angeles to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program ...
(Date:6/25/2016)... ... June 25, 2016 , ... Conventional wisdom preaches the benefits of ... of the latter, setting the bar too high can result in disappointment, perhaps even ... progress toward their goal. , Research from PsychTests.com reveals that behind ...
(Date:6/24/2016)... ... ... June 19, 2016 is World Sickle Cell Observance Day. In an effort to ... treatments, Serenity Recovery Center of Marne, Michigan, has issued a pain management ... (SCD) is a disorder of the red blood cells, which can cause episodes of ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016  Global Blood Therapeutics, ... company developing novel therapeutics for the treatment of ... announced the closing of its previously announced underwritten ... at the public offering price of $18.75 per ... were offered by GBT. GBT estimates net proceeds ...
(Date:6/24/2016)... June 24, 2016 Dehaier Medical Systems Ltd. ... which develops, markets and sells medical devices and wearable ... signed a strategic cooperation agreement with Hongyuan Supply Chain ... Chain") on June 20, 2016, to develop Dehaier,s new ... cooperation agreement, Dehaier will leverage Hongyuan Supply Chain,s sales ...
(Date:6/24/2016)... Belgium , June 24, 2016 ... today announced the appointment of Dr. Edward ... as a Non-Executive Director, effective June 23, 2016.Dr. ... Compensation and Nominations and Governance Committees.  As a ... will provide independent expertise and strategic counsel to ...
Breaking Medicine Technology: