Navigation Links
Web Giants Urge FDA to Update Ad Guidelines
Date:11/13/2009

Google and Yahoo join forces with drug makers at Internet marketing hearing

FRIDAY, Nov. 13 (HealthDay News) -- Internet giants Google and Yahoo have lined up with the pharmaceutical industry in asking the U.S. government to draft new rules that would give drug companies more latitude to advertise online.

Current U.S. Food and Drug Administration regulations require that any mention of a drug's benefits must also reveal its risks, including detailed lists of side effects. But drug makers and Web companies attending a two-day hearing this week on online marketing of medical products said the rule hampers them, given online space constraints.

"We need to get some adjustment to the way the medium is used because it's very different from print and broadcast -- that's the main challenge," Yahoo Vice President David Zinman said in an interview Thursday, the Associated Press reported.

With room for only a few words on advertising links, the Web marketers say they can't hail the benefits of their products.

Yahoo and its competitor, Google, are proposing new types of ads -- ones that would carry links to detailed drug information.

"We're going to propose ways to get balanced and relevant advertising to consumers that is transparent," said Mary Ann Belliveau, Google's director of health-care advertising, according to the AP.

Their proposals are in line with the wishes of the Pharmaceutical Research and Manufacturers of America, the drug industry's lobby, which proposed that ads contain an FDA logo to link consumers to risk information.

But consumer health advocates warned that using the FDA's logo might be perceived as an endorsement by the federal agency.

Only 3 percent of the more than $4.3 billion that pharmaceutical companies spent on consumer advertising last year went for online marketing, the AP said.

The hearings are to conclude Friday. The FDA has not said when it expects to release new guidelines, but some industry experts have said they don't anticipate them before 2011.

More information

For more on Internet drug ads, go to the U.S. Food and Drug Administration.



-- Margaret Steele



SOURCE: Associated Press, Nov. 12, 2009


'/>"/>
Copyright©2009 ScoutNews,LLC.
All rights reserved

Related medicine news :

1. Small Town Doctor Takes on Giants in Consumer Healthcare
2. Cancer research giants collaborate to present the CTRC-AACR San Antonio Breast Cancer Symposium
3. Court Denies Tobacco Giants Motions to Dismiss Claims Alleging Explicit Age Discrimination and Retaliation
4. PSE&G Childrens Specialized Hospital and New York Giants Team Up to Enable Donations to Hospital Through Texting
5. Fast Food Giants Urged to Value [the] Meal
6. Nurses Blast Cruel Ruse by Insurance Giants to Cover Patients as Deal for Forcing Americans to Buy Insurance
7. Beacon Equity Issues Stock Alerts on Leading Pharmaceutical Giants
8. New York Giants to Host American Red Cross Blood Drive
9. PSE&G Childrens Specialized Hospital and New York Giants Team Up to Offer Text to Donate Campaign
10. FDA Updates Prescription Guidelines for Blood Thinner
11. PreMD Provides Update on 510(k) Application for PREVU(x) POC
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... Ellevate Network, ... in business to advocate for action towards gender equality at their inaugural Summit in ... around the globe, and reached a social audience of over 3 million. To watch ...
(Date:10/13/2017)... ... ... “The Journey: From the Mountains to the Mission Field”: the story of a ... “The Journey: From the Mountains to the Mission Field” is the creation of published ... all ages and currently teaches a class of ladies at her church, which she ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... the demand of today’s consumer and regulatory authorities worldwide. From Children’s to Adults ... tested to meet the highest standard. , These products are also: Gluten ...
(Date:10/12/2017)... ... 12, 2017 , ... Dr. Parsa Mohebi, the Los Angeles ... to the newly revamped Cosmetic Town journal section, featuring articles written ... known as Follicular Unit Extraction (FUE). , Dr. Mohebi says “I ...
(Date:10/12/2017)... (PRWEB) , ... October 12, 2017 , ... ... (HLA), the nation's first interactive health literacy software tool, and the Cancer Patient ... aspects of cancer patient education, today announce a new strategic alliance. , ...
Breaking Medicine News(10 mins):
(Date:10/12/2017)... Divoti USA will engrave and process all non-coated stainless ... FDA requirements, which stipulates new criteria regarding medical device manufacture and ... ID jewelry such as Medical ID Bracelets, can rest assured that ... the new FDA requirements . ... Divoti offers this dark mark fiber laser engraving process with ...
(Date:10/11/2017)... , Oct. 11, 2017  Hill-Rom Holdings, Inc. ("Hill-Rom") ... Surgical facility in Las Piedras, Puerto Rico ... and blades. ... the facility sustained minor structural damage, temporary loss of ... Repairs have been completed, manufacturing operations have resumed, and ...
(Date:10/4/2017)... Oct. 4, 2017  South Korean-based healthcare product Development ... aide "cprCUBE" on Kickstarter. The device will educate the ... arrests with better efficiency compared to the dated and ... feedback on efficacy of the compression for a more ... a goal to raise $5,000. ...
Breaking Medicine Technology: