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Web Content Management Enables Government Transparency, Participation, and Collaboration Online

The U.S Department of Health & Human Services uses Percussion Community Marketing Solution to implement President Obama’s Open Government Directive

Washington, DC (PRWEB) February 9, 2010 -- The United States Department of Health and Human Services is using Percussion Software’s Web Content Management System and Community Marketing Solution to support President Obama’s Open Government Directive and promote transparency, participation, and collaboration online.

In January, 2009 the President issued a Memorandum on Transparency and Open Government, outlining these three principles for promoting a transparent and open government: transparency, participation, and collaboration.

  • Transparency promotes accountability by providing the public with information about what the government is doing.
  • Participation allows members of the public to contribute ideas and expertise so that their government can make policies with the benefit of information that is widely dispersed in society.
  • Collaboration improves the effectiveness of government by encouraging partnerships and cooperation within the federal government, across levels of government, and between the government and private institutions.

In December, the Director of the Open Government Initiative followed that mandate with a memorandum to the heads of all executive departments and agencies establishing a deadline for action and setting requirements for satisfying the President’s Open Government agenda. That directive required executive departments to improve the quality and transparency of government information online and include mechanisms by which members of the government can provide feedback on them.

The Department of Health & Human Services launched an area for public feedback and participation at, satisfying those requirements within the given deadline. – built using Percussion’s Community Marketing Solution – allows citizens to:

  • Interact with HHS officials by reading the Open HHS Blog, commenting on posts, and rating ideas and announcements.
  • Get Involved via Facebook, Twitter, and Youtube, and view lists of official HHS handles for each social network.
  • Stay informed by signing up to receive regular updates via RSS, or embed functionality on their own web pages using HHS widgets.
  • Enjoy open access to HHS data and information via both downloadable and interactive data sets.

“Because the Community Marketing Solution is deployed as a part of the Web Content Management system, it allows social and user-generated content to be managed by business users at HHS and reused with the same degree of control as any other piece of web content, shared across the entire website, and even syndicated to other online channels such,” said Vern Imrich, Percussion’s Chief Technical Officer. "For the visitor, this makes social interaction a seamless experience throughout the entire HHS web presence, rather than a separate capability segregated into an enclosed or co-branded area."

Additionally, citizens visiting the Open HHS area can stay within the Department of Health & Human Services website as opposed to having to go to another website.

“As an organization, Percussion has always tried to be on the forefront of how organizations interact with their customers online. It’s hugely gratifying to be able to help the government become more open, accountable, and social as well.” commented Joe Wykes, President of Percussion. “To see the country’s hunger for the promise of a more transparent government, and to be able to help agencies deliver on that promise, is an exciting thing.”

Vivek Kundra, the Federal Chief Technology Officer, commented on the public’s hunger to participate in an interview with in December. “We can see it translate into action, where people have come in and given us ideas and feedback to improve government. Whether it’s thirty-eight thousand responses within three weeks or thousands of people joining the digital town hall meetings that the President has had, or the thousands upon thousands of people who are contributing to the movement across the country, we’re seeing is a huge response and also we’re seeing the private sector stepping up with innovations and business models to help us realize the instructions in the directive itself.”

Other federal departments and agencies using Percussion to power their web presences include the Department of State, the Securities and Exchange Commission, the Office of Personnel Management, and the Department of Justice.

About The United States Department of Health & Human Services:
The Department of Health and Human Services (HHS) is the United States government's principal agency for protecting the health of all Americans and providing essential human services, especially for those who are least able to help themselves.

Learn more at

About Percussion Software:
Percussion provides Web Content Management (WCM) software that helps businesses increase traffic, drive conversion, and improve social interaction. Percussion’s Adaptive Architecture allows non-technical users to take control of content and presentation, provides unparalleled control over how web content is used, and allows organizations to freely integrate third-party applications without being encumbered by legacy technology. Percussion has been helping a broad cross-section of corporations, institutions, and agencies generate online results, including, Virginia Tech University, Kohl’s, Computer Associates,, and the U.S. Department of Health & Human Services.
Learn more about Percussion at


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