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Wearable Electronics & Smart Textiles Technology Expert Interview - New Announcement by MarketsandMarkets
Date:5/15/2013

(PRWEB) May 15, 2013

Analyst: Please tell us something about your company and its activity in the field smart textiles?

Javier: Weartech engages in the production and development of monitoring systems based on smart textiles. We produce T-shirts with integrated textile sensors that record heart rate, pulse rate, and other important health metrics of the wearer. To these T-shirts, we attach electronic devices that send the information to a native app via Bluetooth. The app then informs the user about the measures that they need to take in order to optimize their exercise regime. The company has launched a product called “GOW Trainer”, a training system based on smart textiles. The application is available for iPhone and android version (Samsung devices that supports Smart Bluetooth technology).

Analyst: How significantly does competition affect the company's market share? What was and is the level of fierceness in the competitive landscape? How is the company positioning itself to take advantage of the new demand in emerging markets?

Javier: The number of competitors in the market is still not very large as this is a new and niche market yet to be explored. The entry of new market players would positively impact the market by bringing smart textiles to the mainstream and thereby creating awareness about this new application of wearable technology.

Weartech has positioned itself as a leading brand in the smart garment industry. The company offers an innovative product with added value to the customers. The company is well aware of increasing competition in the market, both - from the small players and big established brands in sports and fitness.

Though, big players with massive R&D budgets have an extra advantage that they can easily ramp up production and launch multiple products, opportunities still lie for small players to offer innovative products which can be a huge hit in the
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