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We are Empowered: Alicia Keys Wants to Change the Way Women Think About HIV
Date:3/9/2013

ervice ads (PSAs), special programming, social media promotions, informational materials, resources and more. A half-hour video of Ms. Keys’ conversation with the women will be made available for community screenings and discussion.

HIV is both preventable and treatable. For those who are positive, there are highly effective therapies today that improve health and extend life, as well as help prevent the spread of the disease. Research confirms that people living with HIV who are on regular antiretroviral treatments reduce the chances of passing the virus to sexual partners by as much as 96 percent. Furthermore, according to the CDC, condoms are highly effective in preventing the spread of STDs during sexual contact.

Yet, despite the progress of the past three decades since the first diagnosis, stigma and misconceptions continue to be significant drivers of HIV today, keeping many from taking actions – such as talking openly, using protection, getting tested or staying on treatment – that can stem the spread of the disease.

For more information about Greater Than AIDS and the EMPOWERED campaign, as well as to view the video of Alicia Keys conversation with women living with HIV, visit: http://www.greaterthan.org/empowered

About Greater Than AIDS
Greater Than AIDS is a leading national public information response focused on the U.S. domestic epidemic. Launched in 2009, it is supported by a broad coalition of public and private sector partners, including: major media and other business leaders; Federal, state and local health agencies and departments; national leadership groups; AIDS service and other community organizations; and foundations, among others.

Through targeted media messages and community outreach, Greater Than AIDS works to increase knowledge, reduce stigma and promote actions to stem the spread of the disease. While na
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