We are Empowered: Alicia Keys Wants to Change the Way Women Think... ( “We’re thrilled to be partnering with A...)

We are Empowered: Alicia Keys Wants to Change the Way Women Think About HIV

Date:3/9/2013

“We’re thrilled to be partnering with Alicia Keys on this new Greater Than AIDS campaign to reach women about HIV,” said Drew Altman, president and CEO of the Kaiser Family Foundation. “As the backbone of so many families in this country, as well as a population affected by the disease, women are central to the fight against HIV.”
The campaign promotes specific ways women are empowered in the face of HIV/AIDS:

EMPOWERED to know the facts about HIV/AIDS, including the impact of HIV on women
EMPOWERED to speak openly about HIV/AIDS with family, friends and others in our lives
EMPOWERED to protect ourselves and our loved ones
EMPOWERED to ask to be tested and to know doing so is an act of pride, not shame
EMPOWERED to live full and healthy lives and help prevent spread of disease if positive by staying on treatment

The first phase of the campaign features Ms. Keys in conversation with five HIV positive women from different parts of the country and walks of life. Among them are: Cristina, a graduate student from the San Francisco Bay Area who was born with HIV; Eva, a home health care worker living in Atlanta with her family; Kym, a young professional living in Texas who learned she was positive after her new husband became sick and died as a result of HIV; Jen, a wife and mother in Portland (OR) who has been living with HIV for over 20 years; and Stephanie, a recent college graduate from North Carolina who appeared in an MTV special on youth and HIV. They share their stories in the hopes of reaching other women and showing how, whether positive or negative, we are all empowered in this fight.

The theme of empowerment carries throughout the cross-platform campaign, which will include TV, radio, outdoor, print and digital public s
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