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Wayne State University partners with Toyota on safety research
Date:9/14/2011

DETROIT Two Wayne State University research groups have teamed up with the Toyota Technical Center, a division of Toyota Motor Engineering & Manufacturing North America, Inc. (TEMA), to work on projects for TEMA's safety research center the Collaborative Safety Research Center (CSRC).

The CSRC was established to support collaborative research focused on increasing the safety of vehicles, drivers, passengers and pedestrians. Over the next five years, the CSRC will invest $50 million to improve vehicle safety, ultimately saving lives of drivers, passengers and pedestrians. A significant focus will be on reducing the risk of driver distraction and better protecting the most vulnerable traffic populations, including children, teens, seniors and pedestrians.

Of the 10 projects announced today, Wayne State University will lead two projects. The first, led by Richard Young, Ph.D., research professor of psychiatry in WSU's School of Medicine, and Li Hsieh, Ph.D., associate professor of communication sciences and disorders in WSU's College of Liberal Arts and Sciences, will focus on in-depth research and analysis of a driver's cognitive interaction with in-vehicle technologies. The second, led by King-Hay Yang, director of the Bioengineering Center and professor of biomedical and mechanical engineering in WSU's College of Engineering along with Haojie Mao, Ph.D and Xin Jin Ph.D., post-doc fellows in WSU's Department of Biomedical Engineering, will develop software models of a 10-year-old child and an elderly female human body for crash simulation purposes.

Young and Hsieh will be applying cognition models to traffic safety and driving issues a process often used in psychology and cognitive neuroscience areas, but infrequently used in traffic safety and driving issues. This project will create a cognitive attention model of driver performance to improve the understanding of driver inattentiveness and distraction. The study will advance th
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Contact: Julie O'Connor
julie.oconnor@wayne.edu
313-577-8845
Wayne State University - Office of the Vice President for Research
Source:Eurekalert

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