Navigation Links
Water is the Top Adult Daily Beverage Choice, But Not So Much for Kids and Teens, Reports NPD
Date:11/17/2013

Chicago (PRWEB) November 18, 2013

First Lady Michelle Obama recently embarked on a new campaign that encourages kids to drink more water, something they don’t do a lot of now, reports The NPD Group, a leading global information company. In launching her campaign, the First Lady referred to water as “the first and best energy drink,” and among adults, water is the top beverage consumed throughout the day, according to NPD food and beverage market research.

Many US adult consumers begin their day with a cup of coffee but as the day goes on water plays a much more important role in satisfying their beverage needs. Starting with the snack occasion that occurs between breakfast and lunch, water (both tap/filtered and bottled) represents 46 percent of drinkings. Tap/filtered or bottled water is the top beverage at lunch and dinner, too, closely followed by soft drinks.

Children, on the other hand, are less likely to consume water, reports NPD. Tap/filtered water’s share of total drinkings is 26 percent at all meals, but it accounts for only 21 percent of drinkings among kids. One of the reasons for the difference between adults and kids is that kids are drinking more milk during their meals. Teenagers in particular are opting for regular (non-diet) carbonated soft drinks in their meals — soft drinks’ share is 14 percent during all teen meals compared to 8 percent for all individuals.

Looking specifically at occasions between the main meals might be another reason why the First Lady is encouraging people to drink water. Kids are very likely to have fruit-type drinks, which often contains some sugar, during these times.

“Before this recent push to drink water, First Lady Michelle Obama focused on getting children to move more and burn more calories, and now the focus has shifted to avoiding some calories in the first place,” says Darren Seifer, food and beverage industry analyst. “Beverage companies and retailers can step up and support the effort by promoting the health benefits of drinking water and beverages with little or zero calories to parents and kids.”

-30-

About The NPD Group
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food /food service, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit http://www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.

Read the full story at http://www.prweb.com/releases/2013/11/prweb11339907.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Restoration Local Seeking Water Damage Repair Contractors To Join Their Network Of Service Provider
2. Eye Strain and Winter Dry Eye Can Increase Stress Reports Water and Eye Researcher
3. Tips from Water and Skin Researcher About How “Pre-Moisturizing” Improves Benefits of Skin Lotion
4. Vets Continue Service Through Local Water and Wastewater Utilities
5. Restoration Local Offers Tips On Emergency Water Damage
6. Lip Balm for Chapped Lips Often Incorrectly Applied Reports Water and Health Researcher
7. Water Select® Raises Funds for Teen with Deadly Brain Cancer Known as Glioblastoma
8. Research and Development Forecast of China’s Water Purifier Industry, 2013-2017
9. HFT Review Reveals Chad Waterbury’s New Training Program
10. STORMp3 – MP3 Player for the Shower - Launches New Website for an Innovative Digital Music Player with Water Resistant Design
11. 14 New Tips On How To Lose Weight With Water Help People Get In Shape Easily – V-kool
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/9/2016)... ... February 09, 2016 , ... ZipHearing.com is proud ... affordable hearing aids , increase industry transparency, and promote awareness of hearing ... , “For the average consumer, the hearing aid industry is esoteric and difficult ...
(Date:2/9/2016)... ... 09, 2016 , ... IsoComforter, Inc., one of the Nation’s ... designed, innovative shoulder wrap. The newly designed shoulder wrap has been specifically ... and shoulder to promote faster healing. It is highly recommended for arm or ...
(Date:2/9/2016)... ... February 09, 2016 , ... ... “Ebola: In Praise of Prevention,” an animated video designed to prevent ... French translations of the video are being distributed throughout Togo, Liberia, Sierra Leone, ...
(Date:2/9/2016)... ... 09, 2016 , ... i2i Systems, an early innovator and developer of population ... the latest KLAS report, Population Health Management 2015: How Far Can Your Vendor Take ... health management (PHM). The latest KLAS Report, leveraging over 200 user interviews, shines ...
(Date:2/9/2016)... VA (PRWEB) , ... February 09, 2016 , ... ... Small Mammal Prize has officially been won. A team from 21st Century Medicine ... discovered a way to preserve the delicate neural circuits of an intact rabbit ...
Breaking Medicine News(10 mins):
(Date:2/9/2016)... The leader in accelerated orthodontics, OrthoAccel ® Technologies, ... of the 2015 Townie Choice Award in the accelerated ... that speeds up orthodontic tooth movement by as much ... treatment, AcceleDent was selected by orthodontists from across the ... survey of the most reliable and reputable products in ...
(Date:2/9/2016)... N.J. , Feb. 9, 2016  Johnson & ... RBC Capital Markets Global Healthcare Conference on Tuesday, Feb. ... City.  Dominic Caruso , Vice President, Finance & ... Chairman, Consumer will represent the Company in a session ... www.investor.jnj.com . --> www.investor.jnj.com . --> ...
(Date:2/9/2016)... BETHESDA, Md. , Feb. 9, 2016 /PRNewswire-USNewswire/ ... community for pharmaceutical professionals developing and manufacturing sterile ... Global Sterile Manufacturing Regulatory Guidance Comparison – With ... regulatory guidance documents issued by the U.S. FDA, ... World Health Organization. --> ...
Breaking Medicine Technology: