Navigation Links
Warning labels better than a fat tax, University of Alberta study shows
Date:4/8/2011

Warning labels on junk food would be more effective than a "fat" tax for deterring overweight people from making unhealthy purchases, a new University of Alberta study has found.

A survey of 364 shoppers in random Alberta grocery stores showed that while price alone wouldn't deter people from reaching for junk food, shoppersincluding those with the heaviest body mass indexdid heed a label that warned of high fat content and included a note that the item was being taxed because of it.

The study asked shoppers to choose between high-fat and healthier snacks in the 50 cent to $2 range. Some of the items came with a hypothetical warning label. The responses were analyzed, and showed three groups of consumers. While two of the groups were already sensitive to either price or less healthy snacks and tended to avoid them, one of the groupsthe one with the highest body weightseemed deterred only by the warning label.

"The consumers who heeded the label didn't care about the price, but responded to the warning and were much less likely to buy the snack," said Sean Cash, an adjunct professor of rural economy at the U of A, who led the study.

The researchers theorize that warning labels pack a bigger behavioural punch because they are far more noticeable than the price differences that would result from snack taxes. Therefore, including warning labels on unhealthy foods would be a better option than a fat tax, which has already been implemented in varying degrees in the United States, and is being considered for Canada.

"Based on the reaction of shoppers, a tax seems to be the least effective for the people you want to reach most," Cash noted. "If you want to use the tax to change the habits of consumers, it won't be effective. A nickel here and there in tax isn't going to change behaviour in a big way."

Instead, people will likely get around the tax by buying in bulk to save money, he added. "For instance, buying less soda pop is a rational response to a tax, but so is buying cheaper soda. A perverse outcome can actually happen."


'/>"/>

Contact: Bev Betkowski
bev.betkowski@ualberta.ca
780-492-3808
University of Alberta
Source:Eurekalert

Related medicine news :

1. Black Box Drug Warning Labels Applied Inconsistently: Study
2. Drugs warning -- check the label
3. Warning about benevolent sexism and mens apparently positive attitudes towards women
4. Protein in the urine: A warning sign for cognitive decline
5. Despite FDA Warning, Avandia Use Varies Across U.S.
6. Myocarditis can attack hearts without warning
7. FDA Proposes Graphic Warnings on Cigarette Packs
8. FDA Calls for New Warnings on Some Prostate Cancer Drugs
9. Lady Gaga-Inspired Lens Fad Draws Warning From Eye Docs
10. Normal Blood Pressure in Male Teens a Warning Sign
11. Warning Over Dangers of Used Racking Issued By Thistle Systems
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/9/2016)... WI (PRWEB) , ... February 09, 2016 , ... ... Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers department stores, announced it has ... College of Wisconsin Cancer Center, Holden Comprehensive Cancer Center at the University of ...
(Date:2/9/2016)... ... , ... Two renowned photographers, Robert Caplin (New York, NY) and Peter Lockley ... 14-19, 2016, hosted by Four Seasons Resort Maui at Wailea as part of the ... 2015, the Maui Photo Expedition workshop will once again consist of on-location ...
(Date:2/9/2016)... ... February 09, 2016 , ... The Brain ... won. A team from 21st Century Medicine (21CM) ( http://www.21cm.com/ ), spearheaded ... delicate neural circuits of an intact rabbit brain for extremely long-term storage using ...
(Date:2/8/2016)... ... February 08, 2016 , ... Stephanie Hebert ... the beginning of a new charity campaign. As part of their ongoing community ... (CASA). In the belief that children deserve a voice, and in the spirit ...
(Date:2/8/2016)... , ... February 08, 2016 , ... ... and clothing, announced expansion into Canada to provide its range of unique and ... sales office in Quebec City that will provide bilingual customer service and marketing ...
Breaking Medicine News(10 mins):
(Date:2/8/2016)... Feb. 8, 2016 Nueterra, the ... specialized in the development of equity partnerships ... it has divided its interests between two ... Capital will continue the founding company,s private ... operate a national system of integrated provider ...
(Date:2/8/2016)... MEMPHIS, Tenn. , Feb. 8, 2016  A ... Hospital scientists has discovered details of how the ... cells triggers a particularly aggressive form of acute lymphoblastic ... cells, in which genetic mutations trigger overproduction of immature ... --> The discoveries of the malfunction underlying the ...
(Date:2/8/2016)... PALO ALTO, Calif. , Feb. 8, 2016 /PRNewswire/ ... manufacturing, and Kodiak Sciences Inc., a biopharmaceutical company designing ... disease, announced today agreements for the clinical supply of ... material at multiple sites, including Slough (UK), Visp (CH) ... --> Retinal diseases, such as age-related macular ...
Breaking Medicine Technology: