Navigation Links
Wanting a bite of everything: Hungry people crave more variety
Date:9/12/2007

Youre whale watching in Alaska, longing for a margarita and a spot on a beach. You think to yourself, How did I get here" I hate the cold. Never finished Moby Dick. And I get seasick! A fascinating new study from the Journal of Consumer Research finds that when we long for something intensely like a much-needed vacation a wider array of options will sound appealing, potentially leading to some out-of-character choices. Similarly, when we are especially hungry and presented with an range of menu choices, we are more likely to deviate from our favorite meal.

This article investigated whether desire-induced perception changes can reduce loyalty to favorite[s], explain Caroline Goukens, Siegfried Dewitte, Mario Pandelaere, and Luk Warlop (Katholieke Universiteit Leuven, Belgium). In general, these findings point to the power of desires to affect choice making.

For example, in the pilot study, the researchers had participants who were hungry and participants who were satiated quickly decide whether they liked or disliked twenty-eight different snacks by pressing either a red or green button. Hungry participants were asked not to eat within four hours of the experiment. Satiated participants were presented with a large piece of cake upon arrival and told they had to finish the entire thing. On average, the participants who were hungry liked two more snacks than the participants who had cake.

In another study, the researchers then tested whether diminishing desire would have an inverse effect, as they wanted to see whether it was the perceived value of the product category that drove the desire for variety. They accidentally exposed one group of participants to smelly two-day old sandwiches, messily left near one experimenter table. All participants were then asked to choose what they would like to eat every day for the next workweek from a menu of sandwiches as part of an ostensible sandwich shop contest. Among hungry participants who were sensitive to disgustingness (tested separately), the researchers found that exposure to unappealing, odorous sandwiches eliminated the desire for more variety.

Our hypothesis joins two different ideas. The first is the idea that an active desire increases the perceived value of the desired object class, the researchers explain. The second is the idea that this increase in perceived value can influence variety-seeking tendencies. Our results support the notion that an active desire increases the value of any item that may satisfy the desire: Due to a particular desire, a larger number of items may be considered satisfactory than in the absence of that particular desire.


'/>"/>

Contact: Suzanne Wu
swu@press.uchicago.edu
209-608-2038
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Good news for those of you wanting to live longer
2. Emergency Treatment Found Wanting In Anaphylactic Reactions
3. Dental Hygiene Found Wanting In Children Of Poorer Communities In Scotland
4. Pediatric Dental Care Found Wanting
5. Want to memorise better for the exams: stay hungry!!!
6. Hungry for respite: Bird-flu virus ruffles poultry in Hungary
7. Men Find Fleshy Women More Attractive When Hungry
8. Net Laid Out for Money Hungry Doctors
9. Understanding Why C. Difficile Causes Disease -- Its Hungry
10. Bad News for Short People
11. New hope on the Horizon for People Wishing to Quit Smoking
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/15/2017)... ... January 15, 2017 , ... Going above ... program that strives to better communities around the world by offering the Gensuite ... provides the opportunity for team members to become involved in a cause that ...
(Date:1/15/2017)... ... January 15, 2017 , ... San Francisco Magazine ... Bay Area counties for 2017. Almost 1,000 nominations were submitted and a little ... process. Results were announced the magazine’s January 2017 issue . , Under ...
(Date:1/14/2017)... ... January 14, 2017 , ... Healthy ... expanding line of activated charcoal products. With more and more people opting to ... products according to how they cater to specific needs. , Moody Zook focused ...
(Date:1/13/2017)... ... January 13, 2017 , ... People ... levels. Counting carbohydrates is as easy as checking the nutrition label on foods ... blood sugar levels. Despite being sugar-free, proteins can influence — either positively or ...
(Date:1/13/2017)... ... , ... With the increasing public preference for chemical-free personal ... alternatives for customers who have grown more conscious about maintaining their health and ... charcoal products, Moody Zook Chief Executive Officer Nate Ginsburg explained their company’s decision ...
Breaking Medicine News(10 mins):
(Date:1/16/2017)... YORK , Jan. 16, 2017 ... Densitometers Market Outlook to 2022", provides key market data ... provides value, in millions of US dollars, volume (in ... Dual Energy X-Ray Absorptiometry (DEXA) and Quantitative Ultrasound (QUS). ... shares data for each of these market segements, and ...
(Date:1/16/2017)... 16, 2017  Verathon ® Inc., a leading manufacturer and ... new GlideScope ® Spectrum TM Single-Use video laryngoscopes. ... and Ambient Light Reduction TM technology, which actively optimizes ... ... Introducing another bright idea ...
(Date:1/16/2017)... , Jan. 16, 2017 When synthetic Fentanyl ... market their product as top-rate. They offered free samples, inviting ... customer service. Soon, business was booming. ... described as 100 times more powerful than morphine, has racked ... in last 2 years. One dealer,s recorded fentanyl sales ...
Breaking Medicine Technology: