Navigation Links
Wanting a bite of everything: Hungry people crave more variety
Date:9/12/2007

Youre whale watching in Alaska, longing for a margarita and a spot on a beach. You think to yourself, How did I get here" I hate the cold. Never finished Moby Dick. And I get seasick! A fascinating new study from the Journal of Consumer Research finds that when we long for something intensely like a much-needed vacation a wider array of options will sound appealing, potentially leading to some out-of-character choices. Similarly, when we are especially hungry and presented with an range of menu choices, we are more likely to deviate from our favorite meal.

This article investigated whether desire-induced perception changes can reduce loyalty to favorite[s], explain Caroline Goukens, Siegfried Dewitte, Mario Pandelaere, and Luk Warlop (Katholieke Universiteit Leuven, Belgium). In general, these findings point to the power of desires to affect choice making.

For example, in the pilot study, the researchers had participants who were hungry and participants who were satiated quickly decide whether they liked or disliked twenty-eight different snacks by pressing either a red or green button. Hungry participants were asked not to eat within four hours of the experiment. Satiated participants were presented with a large piece of cake upon arrival and told they had to finish the entire thing. On average, the participants who were hungry liked two more snacks than the participants who had cake.

In another study, the researchers then tested whether diminishing desire would have an inverse effect, as they wanted to see whether it was the perceived value of the product category that drove the desire for variety. They accidentally exposed one group of participants to smelly two-day old sandwiches, messily left near one experimenter table. All participants were then asked to choose what they would like to eat every day for the next workweek from a menu of sandwiches as part of an ostensible sandwich shop contest. Among hungry participants who wer
'/>"/>

Contact: Suzanne Wu
swu@press.uchicago.edu
209-608-2038
University of Chicago Press Journals
Source:Eurekalert

Page: 1 2

Related medicine news :

1. Good news for those of you wanting to live longer
2. Emergency Treatment Found Wanting In Anaphylactic Reactions
3. Dental Hygiene Found Wanting In Children Of Poorer Communities In Scotland
4. Pediatric Dental Care Found Wanting
5. Want to memorise better for the exams: stay hungry!!!
6. Hungry for respite: Bird-flu virus ruffles poultry in Hungary
7. Men Find Fleshy Women More Attractive When Hungry
8. Net Laid Out for Money Hungry Doctors
9. Understanding Why C. Difficile Causes Disease -- Its Hungry
10. Bad News for Short People
11. New hope on the Horizon for People Wishing to Quit Smoking
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/21/2015)... April 21, 2015 Further strengthening ties ... $1.2 million in donated goods and services to the ... through the USF Health BRIDGE Healthcare Clinic. , The ... clinic in its eighth year – provides primary medical ... one night a week inside the USF Health Morsani ...
(Date:4/21/2015)... Baltimore, Maryland (PRWEB) April 21, 2015 ... air, according to the U.S. Environmental Protection Agency (EPA). ... UV rays and cigarette smoke increase the level of ... help the body eliminate these harmful toxins is to ... superfood, broccoli boasts the highest level of glucoraphanin – ...
(Date:4/21/2015)... Insuranceautoquote.info has released a new blog post presenting ... , Collision auto insurance is a policy designed ... liability coverage, collision auto insurance also covers the insured’s ... to cover the insured’s expenses. , An ... all the necessary resources for comparing online car insurance ...
(Date:4/21/2015)... As a provider of holistic, result-driven treatment of ... strategy, which involves various treatment modalities, produces a higher ... to offer hope and encouragement to those who may ... Rehabilitation has featured a series of stories that showcase ... their recovery program. , One of those stories ...
(Date:4/21/2015)... Dr. Aaron Choroomi, dentist in Canoga Park , ... a valuable discount on restorative dental implants. The dental implant, ... only $1695 for a limited time. This is only one ... time. , "There are times that we see patients ... dental implants dentist , Dr. Choroomi, stated. "By offering different ...
Breaking Medicine News(10 mins):Health News:USF Health and Florida Hospital Tampa Partner to Expand BRIDGE Clinic 2Health News:USF Health and Florida Hospital Tampa Partner to Expand BRIDGE Clinic 3Health News:New Survey Shows Americans Are Cooking the Health Out of Broccoli 2Health News:New Survey Shows Americans Are Cooking the Health Out of Broccoli 3Health News:Collision Auto Insurance Covers Many Damages And Car Repairs 2Health News:Best Drug Rehabilitation Graduate Discusses Making Amends and Rebuilding Relationships 2Health News:101 Dental Group is Now Offering a Promotion on Dental Implants 2
... the continents show that there is a rise in the ... cares units of the hospitals across the globe. The research ... ,The epidemiology and outcome of acute renal (kidney) failure ... world have not been well understood, according to background information ...
... resulted in the release of toxic chemicals, including heavy metals, ... concern in India and China. //, ,What is all ... each stage of the recycling process into the workplace and ... lead in dust samples collected from some workshops in China ...
... encephalitis with, as many as 43 children and three adults ... report of 9 casualties has // created a sense of ... is from rural pockets around Gorakhpur, Maharajganj, Kushinagar and Deoria, ... have been created to meet the demand and handle patients. ...
... in the ICU of the hospitals may face an increased ... published in the August issue // of Critical Care Medicine., ... admitted to two intensive care units at an academic hospital, ... care unit (CCU), experienced an adverse event. Because these patients ...
... from the University of Tokyo, Japan has found an electronic ... skin implanted in the robots can help robots sense giving ... of the study was published in Proceedings of National Academy ... to measure pressure and another to sense temperature. The point ...
... paper battery that could make healthcare tests cheaper and ... external reader such as a laser scanner or an ... batteries, to perform diagnostic tests. ,The technology developed ... and Nanotechnology in Singapore, however, houses both the sensors ...
Cached Medicine News:Health News:Intensive Care Patients More At Risk From Kidney Failure 2Health News:Testing Your Health & Charging Your Mobile At One Go - Check Out The Urine Powered Batteries 2
(Date:4/21/2015)... The saturated European market for infant care ... of preterm births. This trend is not only fuelling ... but also skilled and trained professionals to operate these ... Analysis of the Western European Infant Care Solutions Market, ... in 2014 and estimates this to reach $177.5 million ...
(Date:4/20/2015)...  Fewer blockbusters drugs are expected to go off-patent ... generic companies in Asia . Hence, ... the patent cliff to focus on market expansion and ... manufacturers are restructuring their business models and investing heavily ... impact of these efforts will take a minimum of ...
(Date:4/20/2015)... 20, 2015 /CNW/ - Dr. Gregory Taylor , ... Canada today after spending a week in ... the evolving situation and needs on the ground as global efforts ... focussed on treatment and prevention efforts in Sierra Leone ... was able to see first-hand the work being done and hear ...
Breaking Medicine Technology:Rising Numbers of Preterm Births Stoke Demand for Infant Care Solutions in Europe 2Rising Numbers of Preterm Births Stoke Demand for Infant Care Solutions in Europe 3Generic Drug Companies in Asia Focus More on Market Expansion and Quality, Less on Patent Cliff, Finds Frost & Sullivan 2Generic Drug Companies in Asia Focus More on Market Expansion and Quality, Less on Patent Cliff, Finds Frost & Sullivan 3Generic Drug Companies in Asia Focus More on Market Expansion and Quality, Less on Patent Cliff, Finds Frost & Sullivan 4Generic Drug Companies in Asia Focus More on Market Expansion and Quality, Less on Patent Cliff, Finds Frost & Sullivan 5Canada's Efforts Making a Difference in the Fight Against Ebola 2Canada's Efforts Making a Difference in the Fight Against Ebola 3Canada's Efforts Making a Difference in the Fight Against Ebola 4Canada's Efforts Making a Difference in the Fight Against Ebola 5
... CardioVad is a unique left ventricular assist device ... It is being used in a small group ... as part of an FDA-approved Feasibility Study. The ... the external power source for minutes or hours. ...
... has introduced the world's first minimally-invasive epicardial ... Epicardial Lead Implant Tool, which has been ... will expand the options available to implanting ... lead on the heart during pacemaker implants. ...
The Schiller treadmill ergometer is designed for stress tests, sports medicine and cardiology. It is equipped and tested with the latest safety system and has been manufactured under the stringent qu...
... Q-Stress Treadmill has digitally-controlled drive ... moving parts that can wear out. ... speed change mechanism, and fewer drive ... level of dependability. It can carry ...
Medicine Products: