Retailer Provides Motivation with a Value-Filled Option for Customers to Become Smoke-Free in 2009
BENTONVILLE, Ark., Jan. 15 /PRNewswire-FirstCall/ -- To help motivated consumers quit smoking and to further its Operation Main Street efforts to save customers money on prescription medications, Walmart today announced that it has expanded its affordable pharmacy program to include a smoking cessation prescription starter pack for $9, the lowest price on the market.* The $9 starter pack of bupropion ER 150mg, the generic equivalent of Zyban, is now available at Walmart, Neighborhood Market and Sam's Club pharmacies in a 17-tablet, 10-day supply. This announcement is part of the retailer's January Healthy Living initiative, which aims to help Americans maintain their better eating, smoking cessation and exercise pledges in 2009.
"Times are tight right now, and Walmart is committed to helping our customers maintain their healthy lifestyles in both good economic times and bad," said Dr. John Agwunobi, Walmart senior vice president and president, health and wellness. "With our affordable smoking cessation offerings, we're hopeful that smokers who are committed to quitting will be able to get the tools they need to stop smoking and still be able to afford everyday household items so they can live better."
According to the Centers for Disease Control and Prevention (CDC), nearly 43 million Americans currently smoke, with 70 percent of them saying they want to stop. However - given today's current economic landscape - money previously set aside for smoking cessation products may now be re-allocated toward items American families need most. Smoking cessation medication for $9 at Walmart may help reverse this trend as the bupropion ER starter pack - initiated at the request of both health care professionals and customers - is low-priced and affordable for consumers who want to quit.
"The public heal
|SOURCE Wal-Mart Stores, Inc.|
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