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Walmart Debuts Exclusive Maternity to Nursing Collection by Loving Moments
Date:11/7/2013

Cleveland, OH (PRWEB) November 07, 2013

Loving Moments by Leading Lady proudly announces Walmart’s new Maternity line that features maternity essentials that are functional, fun, and affordable for all moms. Loving Moments’ Maternity Collection complements the existing Loving Moments Nursing Collection and together they create a family lifestyle destination for both new and expectant moms. For the first time, Loving Moments delivers stylish apparel that can be worn through pregnancy and nursing.

Walmart hand-picked 354 stores nationwide to carry the full Maternity to Nursing Collection and selected an additional 923 locations to carry both the Adjustable Maternity Leggings and Maternity Belt. The entire Maternity to Nursing Collection will also be available to shoppers online only at Walmart.com

A Tradition of Invention and Design:
No stranger to innovation, Leading Lady has been a leader in maternity and nursing bra design for over 74 years. In 1959 Leading Lady patented the first maternity brassiere, and in 1974 invented a one-hand nursing clip which is a standard feature on nursing bras today. With a pulse on nursing trends and necessities, Loving Moments by Leading Lady created the Maternity to Nursing Collection to include nursing bras and maternity clothes that have added flexibility to effectively grow with baby and allow for wear from pregnancy to breastfeeding.

Leading Lady President Mark Corrado, a t
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