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Walk KidneyWise Los Angeles to Help Launch KidneyWise with Fundraising Walk in Santa Monica
Date:2/23/2010

On Sunday, March 7, the inaugural Walk KidneyWise Los Angeles will take place at Ocean View Park at 2701 Barnard Way in Santa Monica, CA. This fundraising event will introduce KidneyWise as a groundbreaking movement addressing the alarming statistic that more than 50 million Americans either have chronic kidney disease (CKD) or are at risk for it. That includes 1.6 million in Los Angeles County alone facing permanent kidney failure and other associated diseases such as hypertension, obesity, diabetes and cardiovascular disease.

Kansas City, MO (PRWEB) February 23, 2010 -- “And the golden statue for the best use of family exercise, increased community awareness, gorgeous ocean side cinematography and most importantly, raising of vital funds for Chronic Kidney Disease goes to................Walk KidneyWise Los Angeles.”

On Sunday, March 7, the first-ever Walk KidneyWise Los Angeles (www.LosAngelesWalk.org) will take place at Ocean View Park at 2701 Barnard Way in Santa Monica, CA. This fundraising event will introduce KidneyWise (www.KidneyWise.org) as a groundbreaking movement addressing the disturbing statistic that more than 50 million Americans either have chronic kidney disease (CKD) or are at risk for it. That includes 1.6 million in Los Angeles County alone facing permanent kidney failure and other serious diseases such as hypertension, obesity, diabetes and cardiovascular disease.

“KidneyWise is a non-profit organization and national movement with a vision to stop chronic kidney disease in its tracks,” says KidneyWise Executive Director Leigh Reynolds. “Our mission unites the strength of millions of Americans affected by chronic kidney disease with the best practices of our nation’s leading organizations to redefine prevention.”

Walk KidneyWise Los Angeles also coincides with the start of National Kidney Month and leads into World Kidney Day (March 11) and its week-long series of events and seminars.

On the morning of March 7, long before the first limousine picks up the first starlet heading to that evening's 82nd Academy Awards ceremony, Walk KidneyWise Los Angeles will be rolling out its own carpet and welcoming walkers, participants and special volunteers. Registration begins at 9 a.m. and the Walk kicks off at 10:30 a.m. Ocean View Park is approximately one south of the Santa Monica Pier and one-quarter mile north of Venice Beach.

Walkers will have the option of a two-or four-mile trek. Both routes will begin going south toward Venice Beach on the Ocean Front Walking Path. Water stops will pepper the course. Four-mile walkers will first go south, then head north one mile and turn around just south of the Santa Monica Pier before heading back to Ocean View Park. For children, there will be a “WiseKids” Dash.

Steven Cojocaru, a fashion critic and entertainment reporter inspired by his own life-saving kidney transplant, has formed “Team Cojo” to participate in the walk and raise funds.

“During the Walk, we'll be announcing our commitment and collaboration with key partnering organizations toward building a healthier Los Angeles,” pledges Reynolds. “We're asking every walker to ask 20 friends for $20. Every dollar counts in backing up our mission that chronic kidney disease and associated diseases must end.” To register today, and for more information, please visit www.LosAngelesWalk.org or call 1-877-753-WALK.

The current roster of “WisePartners” includes: America's Promise Alliance, The Aspen Institute, President's Council on Physical Fitness, PKD Foundation, Medical Reserve Corps, KTLA-TV, Sheraton Delfina Santa Monica and Nestlé Pure Life.

Participating in a “BeWise” Survey will also be an integral part of the morning's activities. Walkers, family members and guests will be invited to take the survey and learn more about how they can lead healthier, happier, more connected lives well beyond walk day. Members of local Medical Reserve Corp volunteer units will be on hand to offer information and advice on local resources participants can tap into after the walk.

“The goal of Walk KidneyWise is more than just a fun day in the park, even more than the funds raised to combat the rising tide of chronic kidney disease in L.A. and beyond,” adds Reynolds. “It's about connecting communities and helping people identify ways they can live KidneyWise well beyond walk day.”
                           
KidneyWise is a non-profit organization wholly owned by the PKD Foundation. The PKD Foundation, a 501(c)3 non-profit corporation headquartered in Kansas City, Missouri, is an internationally recognized leader in the fight against chronic kidney disease and its leading genetic cause, polycystic kidney disease (PKD). Through community development and engagement, advocacy and awareness, the PKD Foundation has combined the passion of 12.5 million people affected by PKD with hundreds of organizations worldwide to create a powerful force dedicated to research in PKD. In 2008, the PKD Foundation founded KidneyWise in response to the growing need of more than 50 million Americans affected by CKD for the same innovative approach to catalyzing the “crowd” to prevent CKD and associated diseases.

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Read the full story at http://www.prweb.com/releases/2010/02/prweb3634624.htm.


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