Wal-Mart Becomes One of the First to Offer Over-the-Coun... ( Company's every day low price philos...)

Wal-Mart Becomes One of the First to Offer Over-the-Counter Zyrtec

Date:1/24/2008

Company's every day low price philosophy helps customers save more than a

third on popular allergy drug compared to prescription retail price

BENTONVILLE, Ark., Jan. 23 /PRNewswire-FirstCall/ -- Wal-Mart announced that the FDA's most recent prescription to over-the-counter (OTC) approved drug, Zyrtec(R) (cetirizine HCl) is now available at select Wal-Mart U.S. stores. Wal-Mart will offer eight different OTC Zyrtec products, including tablets, chewable tablets and syrup in each of its 4,128 U.S. stores by January 23 for prices that will help relieve allergy sufferers of their itchy eyes and runny noses, and save them money.

Zyrtec's maker, McNeil Consumer Healthcare, a division of McNeil-PPC, Inc., estimates that OTC Zyrtec will cost up to one third less than the average prescription co-pay for Zyrtec. And, Wal-Mart is committed to helping customers save even more. For example, the 45-count OTC Zyrtec product, which Wal-Mart expects to be most popular among its customers, is available for less than $29.

Employing learnings from its successful June 2007 launch of Alli(TM) (orlistat), the first FDA-approved OTC weight loss drug, Wal-Mart utilized its supply chain efficiencies to get Zyrtec on shelves as fast as possible and keep the product in stock. The product was available in select Wal-Mart stores on Monday, January 21 and will be in all stores nationwide by January 23.

"Many of the country's 50 million allergy sufferers have looked to us for their prescription Zyrtec, and we're sure they'll continue to look to us for the OTC product. In fact, they'll look to us for the lowest price on OTC Zyrtec and we don't plan to let them down," said Dr. John Agwunobi, senior vice president and president for Wal-Mart's professional services division. "Our commitment to making healthcare products more affordable and accessible is no secret -- and our $4 prescription program is only one example. As products go from Rx to OTC, we will work to
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SOURCE Wal-Mart Stores, Inc.
Copyright©2008 PR Newswire.
All rights reserved

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