Intimate Apparel Brand Continues Campaign to Benefit Susan G. Komen for the
Cure During Breast Cancer Awareness Month
NEW YORK, Sept. 19 /PRNewswire/ -- Wacoal, the luxury intimate apparel brand renowned for its superior quality and fit, announces the return of their "Support the Girls" campaign, now in its second year. To further the fight against breast cancer and support every body, during the month of October, Wacoal expands their ongoing commitment to Susan G. Komen for the Cure by donating $2 per each purchase of 4 different bra styles that compliment all female shapes: the Awareness bra, Awareness soft cup, iBra and iBra Push-up.
The four styles offered for Wacoal's October "Support the Girls" program were specifically selected to suit women of all body types, allowing every woman the opportunity to find the perfect fit and participate personally in the fight against breast cancer. The Awareness Bra, a beautiful full figure style, offers sophistication and support, while the Awareness Soft Cup Bra is an option for women who prefer not to wear wires. Wacoal's wildly successful iBra, which features seamless, stitchless and tagless technology, is the ideal t-shirt bra; the new iBra Push-up is perfect for women who desire an extra lift. Each Awareness bra includes an instruction card detailing the proper way to conduct a self exam, as well as a pink "reminder ribbon" tag on the back of the bra - intended to remind women to conduct a monthly self exam.
Wacoal is a long standing supporter of Komen for the Cure. Wacoal's year- round "Fit for the Cure(R)" campaign has raised over $1 million in donations over the last seven years. For every woman who participates in one of over 1200 "Wacoal Fit for the Cure(R)" events throughout the country by receiving a complimentary fitting in a Wacoal, DKNY Underwear or Donna Karan Intimates bra from a Wacoal fit specialist, Wacoal donates $2 to Komen for the Cure for breast cancer research and outreach programs. Wacoal also donates $2 for every Wacoal, DKNY Underwear or Donna Karan Intimates bra purchased at these events. Wacoal continues to advance their fundraising success again this year with the addition of the "Support the Girls" program.
Wacoal intimates are available at retailers nationwide. For more information please visit http://www.wacoal-america.com.
Internationally known for the best-fitting, highest-quality bras in the world, Wacoal spends months developing every bra and panty to produce the most comfortably fitting garment in every size it is offered, which can range from 30AA to 44G. Using exquisite laces, embroideries, the finest fabrications and designs that range from architecturally simple to elegant, Wacoal offers women the right style to enhance every look and comfortably fit any lifestyle. Last year, Wacoal launched the wildly successful iBra, the original stitch-less, seamless and tag-less contour bra in the U.S., designed with the most technologically-advanced fabrics for the ultimate fit and comfort. Wacoal is also the exclusive licensee for Donna Karan Intimates and DKNY Underwear & Intimates.
About Susan G. Komen for the Cure:
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org or call 1-800 I'M AWARE.
*Fit for the Cure(R) is a registered trademark of Susan G. Komen for the Cure. No purchase necessary. For 2007, Wacoal will make a minimum donation of $250,000.
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