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Wacoal Renews Successful 'Support the Girls' Program
Date:9/19/2007

Intimate Apparel Brand Continues Campaign to Benefit Susan G. Komen for the

Cure During Breast Cancer Awareness Month

NEW YORK, Sept. 19 /PRNewswire/ -- Wacoal, the luxury intimate apparel brand renowned for its superior quality and fit, announces the return of their "Support the Girls" campaign, now in its second year. To further the fight against breast cancer and support every body, during the month of October, Wacoal expands their ongoing commitment to Susan G. Komen for the Cure by donating $2 per each purchase of 4 different bra styles that compliment all female shapes: the Awareness bra, Awareness soft cup, iBra and iBra Push-up.

The four styles offered for Wacoal's October "Support the Girls" program were specifically selected to suit women of all body types, allowing every woman the opportunity to find the perfect fit and participate personally in the fight against breast cancer. The Awareness Bra, a beautiful full figure style, offers sophistication and support, while the Awareness Soft Cup Bra is an option for women who prefer not to wear wires. Wacoal's wildly successful iBra, which features seamless, stitchless and tagless technology, is the ideal t-shirt bra; the new iBra Push-up is perfect for women who desire an extra lift. Each Awareness bra includes an instruction card detailing the proper way to conduct a self exam, as well as a pink "reminder ribbon" tag on the back of the bra - intended to remind women to conduct a monthly self exam.

Wacoal is a long standing supporter of Komen for the Cure. Wacoal's year- round "Fit for the Cure(R)" campaign has raised over $1 million in donations over the last seven years. For every woman who participates in one of over 1200 "Wacoal Fit for the Cure(R)" events throughout the country by receiving a complimentary fitting in a Wacoal, DKNY Underwear or Donna Karan Intimates bra from a Wacoal fit specialist, Wacoal donates $2 to Komen for the Cure for breast cancer research
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SOURCE Wacoal
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