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WXYZ-TV/Channel 7 is 'On Your Side' with Healthy Living for Kids; Free Immunizations for Children on Sunday August 23rd at Charles H. Wright Museum of African American History
Date:8/18/2009

SOUTHFIELD, Mich., Aug. 18 /PRNewswire/ -- WXYZ-TV Channel 7 and the Detroit Department of Health and Wellness Promotion will give thousands of Metro Detroit children a "boost" at the 32(nd) annual Healthy Living for Kids Immunization Fair. This year, the program will be held on Sunday, August 23(rd), 2009 from 10 a.m. to 5 p.m. at the Charles H. Wright Museum of African American History. Since its inception in 1977, Healthy Living for Kids has provided immunizations to more than 50,000 young people.

Eligible children three months and older will receive free immunizations against polio, rubella, measles, tetanus, mumps, varicella (chicken pox), diphtheria, pertussis (whooping cough), Hepatitis B, and HIB (haemophilus influenza type B). In addition, an HPV (Human Papillomavirus) vaccine, designed to prevent cervical cancer, will be administered. Registered nurses from the Detroit Department of Health and Wellness Promotion will administer the shots with the assistance of over 150 volunteers from the Health Department and WXYZ-TV Channel 7.

Additional health services will be provided including free lead poisoning testing, sign-ups for WIC's (Women, Infant, and Children) feeding program, and enrollment for a wide variety of youth mentoring programs, including the Girl Scouts of America.

This year, Healthy Living for Kids will also provide access to community outreach organizations. The Trenton and Riverview Fire Department Smoke Houses will have firefighters on hand who will conduct fire safety lessons. Parents will also get free Child-ID kits from AAA of Michigan as well as receive important information from the Detroit Medical Center (DMC) Children's Poison Control Center.

WXYZ-TV Channel 7 Action News on-air personalities will be on-hand to sign autographs and greet the children and their families. Helium balloons and goody bags will be provided to all Healthy Living participants courtesy of WXYZ-TV Channel 7. In addition there will be a host of other giveaways including toothbrushes, toothpaste, pens, pencils, stickers, books, Disney goodies, McDonald's toys, etc. . . Detroit Tigers mascot "Paws" will stop by and greet guests from 10 a.m.-12 p.m. while WJLB-FM 98 will make an appearance and distribute additional giveaways. Pizza will be provided courtesy of CiCi's Pizza! COSTCO Wholesale Corporation and Better Made Snack Food Company respectively will offer water and chips. Complimentary ice cream will be made available by Pars Ice Cream Company.

Bob Sliva, WXYZ-TV Vice President and General Manager said "Healthy Living for Kids is an excellent example of how community service projects can make a real difference in the lives of Metro Detroit families. Providing the opportunity to insure that our children receive the proper immunization care is critical, especially during these challenging economic times. We are grateful to all the volunteers, the organizations and participating companies that have helped to make this event so special for the kids".

The Charles H. Wright Museum of African American History is located in the heart of Detroit's Cultural Center, at 315 East Warren Avenue. Free parking is available, courtesy of the College for Creative Studies. Information regarding the Immunization Fair and specifics on immunizations is available through the Healthy Living for Kids Hotline, 1-248-827-9307 or online at www.wxyz.com

The E.W. Scripps Company (www.scripps.com) is a diverse 130-year-old media enterprise with interest in broadcast television stations, newspaper publishing, and licensing and syndication. The company's portfolio of locally focused media properties includes: 10 broadcast TV stations, with 6 ABC affiliated stations, 3 NBC affiliates, and one independent; daily and community newspapers in 15 markets and the Washington D.C. based Scripps Media Center, home of the Scripps Howard news service; and United Media, the licensor and syndicator of Peanuts, Dillbert, and approximately 150 other features and comics.


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