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WXYZ-TV/Channel 7 is 'On Your Side' With Healthy Living For Kids; Free Immunizations for Children on Sunday, August 24 at Charles H. Wright Museum of African American History
Date:8/20/2008

SOUTHFIELD, Mich., Aug. 20 /PRNewswire/ -- WXYZ- TV/Channel 7 and The Detroit Department of Health and Wellness Promotion will give thousands of Detroit metro area children a "boost" at the 31st annual "HEALTHY LIVING FOR KIDS" program. This year the program will be held Sunday, August 24, 2008 from 10 a.m. to 5 p.m. at the Charles H. Wright Museum of African American History. Since its inception in 1977, "Healthy Living for Kids" has provided free immunizations to over 50,000 young people.

Eligible children three months and older will be given free immunizations against polio, rubella, measles, mumps, tetanus, varicella (chicken pox), diphtheria, pertussis (whooping cough), Hepatitis B and Hib (Haemophilus influenza type B). In addition, HPV (Human Papillomavirus) a vaccine designed to prevent cervical cancer will also be administered. Registered nurses from the Detroit Department of Health and Wellness Promotion will administer the shots with the assistance of over 150 volunteers from the Health Department and WXYZ-TV/Channel 7.

Additional services provided include free lead poison testing, signups for the WIC (Women, Infant and Children's) feeding program and enrollment for a wide variety of youth mentoring programs.

This year inside the popular "Children's Village," a variety of health services, community outreach organizations and entertainment will be offered. The Trenton and Riverview Fire Department Smoke House will have firefighters on hand who will conduct fire safety lessons. Also State Farm Insurance will provide the opportunity for children to practice 911 phone calls to prepare them in the event than an emergency situation occurred. In addition, parents will be able to obtain Child ID kits from AAA of Michigan as well as receive pertinent information from the Detroit Medical Center (DMC) Children's Poison Control Center.

WXYZ-TV/Channel 7 Action News on-air personalities will be present to sign autographs and greet the children and their families. Helium balloons and "Kid Zone" magazines will be provided to all "Healthy Living" participants courtesy of WXYZ-TV/Channel 7 along with a host of other giveaways including, books, sun visors, coloring books, cookies, book bags, toothbrushes and much more! Detroit Tigers mascot "Paws" will stop by and greet guests while WJLB-FM 98 makes an appearance and will distribute additional giveaways as well. Free pizza and water will be provided by Little Caesars and Costco Wholesale Corporation respectively and complimentary ice cream will be made available by Pars Ice Cream Company.

"Healthy Living for Kids" is a signature community service event for Channel 7 and is a key initiative of the station's '7 On Your Side' brand," said Bob Sliva, WXYZ-TV Vice President and General Manager. " 'Healthy Living for Kids' is also shining example of how community service projects can make a real difference in the lives of metro Detroit families."

The Charles H. Wright Museum of African American History is located in the heart of Detroit's Cultural Center, at 315 East Warren Avenue. Free parking is available courtesy of the College for Creative Studies. Information regarding the immunization fair and specifics on immunizations is available through the Healthy Living For Kids Hotline, 1-248-827-9307 or online at http://www.wxyz.com.

The E. W. Scripps Company (http://www.scripps.com) is a diverse, 130-year-old media enterprise with interests in broadcast television stations, newspaper publishing, and licensing and syndication. The company's portfolio of locally focused media properties includes: 10 broadcast TV stations, with six ABC-affiliated stations, three NBC affiliates and one independent; daily and community newspapers in 15 markets and the Washington, D.C.-based Scripps Media Center, home of the Scripps Howard News Service; and United Media, the licensor and syndicator of Peanuts, Dilbert and approximately 150 other features and comics.


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