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WPI Communications Releases “7 Major Marketing Trends: How Your Practice Can Take Advantage of Them with a Newsletter”

Springfield, NJ (PRWEB) August 20, 2013

WPI Communications, Inc., a newsletter marketing firm that has helped professionals build their practices for nearly 30 years, recently released a special report titled, “7 Major Marketing Trends: How Your Practice Can Take Advantage of Them with a Newsletter.” This 15-page guide helps physicians, dentists, physical therapists, accountants, attorneys, financial planners, veterinarians and other professionals seize marketing opportunities and increase the value of their practices.

Change occurs quickly and continually for professional practices. In few places is this truer than in marketing. There is always a steady stream of new and emerging ways for practices to spend their marketing dollars, from Internet marketing to content marketing to more traditional methods, such as advertising and direct mail. In the nearly three decades that WPI Communications has worked with professional practices, the company has seen many changes. For many professionals, these changes can be overwhelming.

While it sometimes seems like the next “revolutionary” marketing technique appears daily, one thing has not changed: the proven return on investment of newsletters for practices. WPI Communications has created this special report to help professionals make sense of the latest developments. This report combines WPI’s marketing expertise in serving professional practices, along with the research it reports on its Newsletter Marketing Tips blog.

The recommendations in this report are aimed at the following audiences:

  • Accountants, attorneys and financial planners seeking to reach current clients and attract prospective clients
  • Dentists, physical therapists, optometrists and other health care providers seeking to keep in touch with patients
  • Veterinarians seeking to communicate with pet owners
  • Dental specialists and physician specialists seeking to reach referring professionals

“Regardless of whether you use newsletters to communicate with your clients, patients or referring colleagues, your practice will benefit from a deeper understanding of these essential marketing trends,” said Steve Klinghoffer, president of WPI Communications. “A growing number of professionals are using newsletter marketing to build their practices. This is clear from such research as the Dental Marketing Barometer Survey and studies of other types of practices.”

“Newsletters are ideally suited and highly effective for the unique marketing needs of professional practices,” Klinghoffer added. “If you are considering newsletter marketing, this report will also show you how a solid program will keep your practice current with the most reliable marketing trends, and help you to take advantage of these to grow your practice.”

The marketing trends detailed in this special report include

  • Content marketing
  • Social media
  • Direct mail
  • Personalization and personal touches

“Note that these are not overnight, here-today-gone-tomorrow trends,” Klinghoffer said. “Instead, they are either well established or reliably emerging developments. Smart practices should be aware of these and consider how best to benefit from them in their marketing plans for the next 12 to 24 months.”

This free report can be downloaded at

WPI Communications, Inc., helps professionals market their practices through editorially based programs that position the practice as being knowledgeable, well trained and willing to communicate its expertise. WPI has been providing newsletter marketing services for nearly 30 years. For more information about WPI Communications or “7 Major Marketing Trends: How Your Practice Can Take Advantage of Them with a Newsletter,” please call 800-323-4995, e-mail info(at)wpicommunications(dot)com or visit

Vincent Gragnani
Marketing Coordinator
WPI Communications, Inc.
55 Morris Avenue
Springfield, New Jersey 07081
Tel: 973-544-0409 | 800-323-4995, ext. 1018
Fax: 973-467-0368 | 800-677-9742
E-mail: vgragnani(at)wpicommunications(dot)com
Web site:

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