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WAT-AAH!, The First Functional Bottled Water For Kids, Announces The Release of WAT's-THE-WORD?!

NEW YORK, Nov. 18 /PRNewswire/ -- WAT's-THE-WORD?! is the first ever blogspot imagined by kids, featuring reviews and commentary about products, discoveries on the web and real-life experiences from a kid's perspective.

The kids behind WAT's-THE-WORD?! are four young boys who helped their parents conceive the brand WAT-AAH! Two years ago, Jack Cameron, age 10, recommended to his mom a "cooler" and better name for water, thus WAT-AAH!. He recruited his best friend and classmate, Lachlan Woolsey, age 10, and they banded together to help their moms in the design of the screaming boy label, packaging and website for WAT-AAH! Their friends Ford Peterson, age 9, and Aniello Bianco, age 7, later joined them to appear in WAT-AAH!'s first commercials.

Just as in the creation of WAT-AAH!, the four boys have had input in the design, music and content ( WAT's-THE-WORD?! is full of fun, bold and savvy commentary curated by WAT-AAH! In the debut, the boys discuss: an experience at a Ford car dealership; a meeting with a designer at KidRobot; a dad's newly purchased iPhone; a local NYC skate park and a cool YouTube video. Later plans include commentaries from their siblings as well as request for kids everywhere to get involved. Anyone with a brand, product or service wanting to be reviewed is encouraged to participate.

Rose Cameron, the founder of WAT-AAH!, comments, "I am very excited and proud of the boys' efforts in creating WAT's-THE-WORD?! It proves that today's kids are smart, insightful and have lots of things to say if parents are supportive and willing to let them lead the way." She adds, "I attribute the success of WAT-AAH! to these four boys."

About WAT-AAH!

After learning that for the very first time in American history, a kid's life span is expected to be shorter than his or her parents by 5 years mainly due to the prevalence of childhood obesity, Rose Cameron (a former advertising and marketing executive) was determined to launch WAT-AAH! She was concerned by the fact that in 2007 of the 36 new drinks targeted to kids, all contained sugar, additives and colors to hide the 'boring' taste of simple pure water. In 2008, Rose and her son Jack launched the brand WAT-AAH! in New York City. Their mission was to hook kids onto water and reverse their dependency on sugary drinks.

WAT-AAH! comes in four functional varieties (Bones, Brain, Energy and Body) and is 100% void of flavors, colors, artificial additives and sugar. All products taste like pure, unadulterated water. WAT-AAH! is now being distributed across the East coast and expected to launch on the West coast in 2010. (


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