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Vusion Baby Bottom Line Report: Many Moms Don't Know that Their Babies' Irritated Skin Could Indicate a Severe Diaper Rash that Requires Medical Treatment
Date:6/17/2008

- 64% of expectant or new mothers say that diaper rash is only a minor

problem - 57% are unaware that diaper rash can be accompanied by a doctor diagnosed

yeast infection called Candida, affecting both girls and boys - 59% responded "no" or were unsure when asked if there was a connection

between diaper rash and antibiotics

PRINCETON, N.J., June 17 /PRNewswire-FirstCall/ -- Barrier Therapeutics, Inc. (Nasdaq: BTRX), a pharmaceutical company that develops and markets dermatology products, today published its first annual Vusion Baby Bottom Line Report that includes results from a nationwide survey of new and expectant mothers. Conducted by Penn, Schoen & Berland Associates, the report found that new and expectant mothers do not know that some diaper rash can be so severe that it may require prescription drug treatment. More importantly, many moms (52 percent) are unsure or do not know when to see a healthcare provider about their babies' severe diaper rash.

"Many of the cases of persistent diaper rash that I treat involve a yeast infection," said Dr. Jennifer Shu, a pediatrician in Atlanta, GA, and co-author of Heading Home with Your Newborn: From Birth to Reality. "However, parents don't always know that yeast is a common cause of these rashes, which can get worse without proper treatment."

According to the survey:

-- Fewer than one in five moms could identify any of the defined

differences between normal diaper rash and more serious or severe

diaper rash

-- Only 29% of moms know that a severe diaper rash with yeast infection

can progress quickly

-- Only one in five (20%) of moms are aware that
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SOURCE Barrier Therapeutics, Inc.
Copyright©2008 PR Newswire.
All rights reserved

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