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Voting for Clinton Evokes Deep-Seated Feelings of Insecurity

Study finds wide gap between stated and unstated feelings about Clinton

BOSTON, April 3, 2008 /PRNewswire-USNewswire/ -- Voting for Hillary Clinton makes people feel more "insecure" than they are typically willing to admit, according to newly released data from Emotion Mining Company. In addition, the "confidence" voters express about the U.S. Senator from New York does not show up under the surface and therefore does not appear to be very deep.

Emotion Mining, a Massachusetts public policy and market research firm, studied responses to the question "How does voting for Hillary Clinton as president make you feel?" from 90 Democratic voters in California prior to that state's Feb. 5 primary election.

The firm's patented web-based research system reveals that while respondents to any question tend to consciously report and say one thing, they are most often subconsciously feeling something else.

"There is a wide gap between the 'confidence' voters say they feel and the 'insecurity' they actually feel about a possible Clinton presidency," said Dr. Tom Snyder, a neuroscientist/physician and founder/CEO of Emotion Mining.

Emotion Mining's patented data-gathering method establishes a respondent's baseline emotional intensity, and then factors it out of the ordinary emotional response toward a particular subject. The end result is a clarified intensity of emotion, which is the true, measured answer to "Tell us how you really feel." Accompanying free associations explain why voters feel what they feel.

"If candidates know how voters feel toward them at the deepest levels, they can make better decisions about how to deliver their messages," Snyder said. "Emotional responses and subconscious feelings are particularly valuable when traditional polling and focus groups don't give us a reliable picture of the voter mindset."

About Emotion Mining

Emotion Mining is a research and discovery company that provides businesses unique insights, tools and consulting support to solve critical challenges. Emotion Mining enables the discovery of unexpressed feelings and thoughts -- the most powerful motivators -- of customers and employees. As a result, clients understand challenges more deeply, envision solutions more clearly, and achieve goals more quickly. Emotion Mining assists: (1) marketing strategists and market researchers conduct consumer behavior research to strengthen the appeal of concepts, products, services, brands, and advertising campaigns; (2) organizational leaders and facilitators conduct employee studies to strengthen organizational initiatives and teamwork; (3) political consultants conduct public policy research to uncover deep-seated feelings toward candidates and issues; (4) social and behavioral scientists collect more predictive and explanatory research data; and (5) life coaches and counselors obtain information to avoid crucial communication gaps at the outset of counseling sessions.

For more information:

Cosmo Macero Jr. Dr. Tom Snyder

O'Neill and Associates Emotion Mining Company

617-646-1017 781-820-7674

SOURCE Emotion Mining
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