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Volvo Invites Customers to Cut Their Service Bills, While Supporting Pediatric Cancer Research
Date:6/12/2009

rvice appointment when they purchase cups of lemonade at www.lemonadestandforlife.com, June 12 through July 31, 2009, while at the same time helping to find a cure for pediatric cancer.

For every virtual cup purchased between June 12 through July 31, 2009, Volvo drivers will receive a discount for the same amount, up to $100, on their next service visit at any authorized U.S. Volvo retailer. Service discounts are redeemable June 12, 2009 through Dec. 31, 2009. For additional information, visit www.lemonadestandforlife.com.

About Volvo and ALSF

Alex and her lemonade stands first caught the attention of Volvo in 2002 when she received an inaugural Volvo for life Award nomination. The awards program honored hometown heroes doing extraordinary things in their communities. Alex's determination and unwavering support for pediatric cancer research earned her a Volvo for life Award at the 2003 ceremony in New York City. Despite her deteriorating health, Alex continued to raise money through her stands.

In 2004, Alex set a remarkable goal: call upon the nation to raise $1 million to fight pediatric cancer before the year's end. Sadly, Alex died Aug. 1 at the age of 8, having raised an amazing $700,000. Volvo promised to help Alex reach her $1 million goal, and the company's employees and retailers did so in October of that year - by selling lemonade.

By the end of 2004, one little girl had made a world of difference, raising $1.5 million. Since then, Volvo has shown unwavering support of ALSF, helping to keep the inspiration and legacy of Alex alive. To date, ALSF has raised more than $25 million.

More About Volvo

Volvo Cars of North America, LLC (VCNA) is a subsidiary of Volvo Car Corp. of Goteborg, Sweden. VCNA provi
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SOURCE Volvo Cars of North America
Copyright©2009 PR Newswire.
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