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Volvo Invites Customers to Cut Their Service Bills, While Supporting Pediatric Cancer Research
Date:6/12/2009

Cups of virtual lemonade purchased on www.lemonadestandforlife.com benefit Alex's Lemonade Stand Foundation and can save $100 off a service bill

ROCKLEIGH, N.J., June 12 /PRNewswire/ -- For the second consecutive year, Volvo Cars of North America will provide an opportunity for customers to save money on their next service visit, while supporting pediatric cancer research at the same time.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090612/LA31208LOGO)

In 2008, Volvo launched the world's first virtual lemonade stand, www.lemonadestandforlife.com, to support Alex's Lemonade Stand Foundation (ALSF), which raises funds to find better treatments and a cure for pediatric cancer. Volvo kicked off the grand opening by purchasing the first 200,000 cups. Since then, thousands of generous donors have joined the fight by purchasing virtual cups of lemonade.

For only $1 each, anyone can purchase virtual cups of lemonade at the online lemonade stand. To help spread the word about the important work that ALSF is doing, purchasers can share cups of lemonade from the stand - via email - with family and friends.

"Our mission, as a founding sponsor of ALSF, has been to bring awareness to the cause and raise money to help these kids," said Doug Speck, president and chief executive officer for Volvo Cars of North America. "For the second year, we encourage our customers to support a great cause and save money at the same time. Purchasing virtual cups of lemonade - and sharing them online - is simple, fun and helps ALSF in a big way."

Service Appointment Offer

In honor of Lemonade Days (June 12-14), Volvo owners can save money on their next se
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SOURCE Volvo Cars of North America
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